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Last month Arizona became the 11th state to commence adult-use cannabis sales after Proposition 207, the Smart and Safe Arizona Act, passed by a majority vote in November 2020.
Stephanie Daley, VP of market expansion, Wana Brands, Boulder, CO, recently spoke to Cannabis Products about what the company looks for when it considers expanding, building connections with manufacturing partners, and its recent moves into Illinois and Missouri.
Douglas J. Peckenpaugh, editor of Cannabis Products Magazine and group editor for BNP Media and, recently discussed the intersection between cannabis and baking on the American Bakers Association’s podcast, “Bake to the Future.”
Hemp Hydrate has entered into an exclusive partnership with Cool River Beverages LLC to distribute Hemp Hydrate’s beverage products to thousands of retail outlets in the Metro New York City marketplace.
What is surprising is how poorly the cannabis industry markets to its originators. In fact, despite the impressive spending power of the baby boomer generation, cannabis advertisers only allocate an estimated 5 percent of their budgets to targeting this group.
BDSA is highlighting the potential impact and revenues for the five states that on Nov. 5 passed ballot measures or initiatives permitting the possession of cannabis by adults.