Overall, total US retail sales of chocolate confectionery are estimated to have grown 15% since 2012 to reach $18.5 billion in 2018. Seasonal chocolate is the fastest growing segment, with sales forecast to reach $3.9 billion in 2018 and growing 29% since 2012.

U.S. consumers’ food tastes continue to evolve, according to a newly released survey that reveals Americans most want to see “Natural,” “Organic” or “Grown in the USA” product labels on their food.