The deal is Upper Street Marketing's entrance into the flavored malt beverage industry. A former executive from Mike's Hard Lemonade, Chris Pfeifer, is the new venture's chief marketing officer.

This month marks the first of Prepared Foods’ issues on display at the IFT 2013 Annual Meeting & Expo.

Consumers found an array of new beverages on shelves in 2012, with promises of health, an energy boost and even help with weight loss.

In the first installment of Prepared Foods' video series of New Products in Review, we take a look at the growth a couple of segments in the beverages category -- adult beverages and coffees and teas.