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Plenty of product launches attempt to reach a younger demographic, but for its launch of a new probiotic yogurt drink, General Mills targeted a slightly older group: tweens.
Stonyfield is not alone in marketing a Greek yogurt product to younger consumers. But, for its launch of Pro-Force under its Yoplait brand, General Mills opted to aim for a slightly older consumer.
With children now regularly eating out at restaurants, watching TV cooking shows with their parents and being exposed to new foods while traveling, the days of basic fare have gone.