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Rising diagnosis of celiac disease and non-celiac gluten sensitivity are also driving the demand for convenient, gluten-free options. According to a recent report, the gluten-free market is expected to grow at a healthy CAGR of 9.1%, with an estimated value of $32.39 USD by 2025.
With the pre-popped convenience of RTE popcorn offering a perfect medium for a range of flavors and toppings, consumers today are interested in flavor innovation—both familiar and unexpected—in the popcorn category.
IRI has announced last year’s most successful consumer packaged goods launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.
Together, Nielsen and Label Insight will develop and maintain a CPG industry retail and consumer measurement capability incorporating food, beverage and non-food ingredients, nutrients and US government regulated product attributes.
The reasons for the steadfast confidence of African-American consumers are many and complex. To begin, despite the growing chasm between the very rich and the rest of American society, there are strong empirical reasons for African-Americans to believe that upward mobility remains achievable for them.
Nielsen announced the 2016 U.S. Nielsen Breakthrough Innovation Award winners. Nielsen’s annual Breakthrough Innovation Awards recognize America’s unsung household heroes. In conjunction with announcing the winners, Nielsen also issued the fifth edition of the U.S. Breakthrough Innovation Report at Nielsen’s U.S. Consumer 360 event in Las Vegas.
Currently, only 12% of consumers rank brands as their most trusted resource for information about what is in their own food, but 67% of consumers believe it is the brand or manufacturer's responsibility to provide consumers with this information, demonstrating a clear gap between consumer expectations and the information brands are providing.
Top trends for 2016 include keeping pulse on ethnic diversity, harnessing insights on how consumers are shopping online and focusing on quality versus quantity of marketing messages
IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth,” analyzes the lessons learned in 2015 and provides insight into several key trends that will drive growth in 2016.