Flavor innovation to push US sales to an increase of 118% in five years
August 29, 2018
With the pre-popped convenience of RTE popcorn offering a perfect medium for a range of flavors and toppings, consumers today are interested in flavor innovation—both familiar and unexpected—in the popcorn category.
Small and midsize CPG companies increasing number of successful new product launches
April 7, 2017
IRI has announced last year’s most successful consumer packaged goods launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.
Partnership to bring label transparency to consumer packaged goods
December 8, 2016
Together, Nielsen and Label Insight will develop and maintain a CPG industry retail and consumer measurement capability incorporating food, beverage and non-food ingredients, nutrients and US government regulated product attributes.
Packaged Facts cites growing affluence and the rise of Obama as key components of black Americans’ high economic confidence
November 10, 2016
The reasons for the steadfast confidence of African-American consumers are many and complex. To begin, despite the growing chasm between the very rich and the rest of American society, there are strong empirical reasons for African-Americans to believe that upward mobility remains achievable for them.
This year’s Breakthrough Innovation Award process reviewed nearly 3,500 consumer products that were introduced in 2014
July 5, 2016
Nielsen announced the 2016 U.S. Nielsen Breakthrough Innovation Award winners. Nielsen’s annual Breakthrough Innovation Awards recognize America’s unsung household heroes. In conjunction with announcing the winners, Nielsen also issued the fifth edition of the U.S. Breakthrough Innovation Report at Nielsen’s U.S. Consumer 360 event in Las Vegas.
Label Insight study reveals insights into consumer demand for product transparency and its impact on the food industry
June 30, 2016
Currently, only 12% of consumers rank brands as their most trusted resource for information about what is in their own food, but 67% of consumers believe it is the brand or manufacturer's responsibility to provide consumers with this information, demonstrating a clear gap between consumer expectations and the information brands are providing.
Top trends for 2016 include keeping pulse on ethnic diversity, harnessing insights on how consumers are shopping online and focusing on quality versus quantity of marketing messages
January 28, 2016
IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth,” analyzes the lessons learned in 2015 and provides insight into several key trends that will drive growth in 2016.
Marketers must thoroughly understand demographic to capture a piece of the nearly $290 billion millennials will spend on CPG products by 2020
September 9, 2015
IRI says its latest research examines the myths versus realities of millennials and finds not only that there are misconceptions, but also that millennials are in fact much more unique than first meets the eye.