Items Tagged with 'consumer packaged goods'

ARTICLES

The Little Kernel mini popcorn

Ready-to-Popcorn Flavors Sizzle, Set to Explode

Flavor innovation to push US sales to an increase of 118% in five years
August 29, 2018
No Comments
With the pre-popped convenience of RTE popcorn offering a perfect medium for a range of flavors and toppings, consumers today are interested in flavor innovation—both familiar and unexpected—in the popcorn category.
Read More
Nielsen_Logo_900

Nielsen and Label Insight Announce Strategic Alliance

Partnership to bring label transparency to consumer packaged goods
December 8, 2016
No Comments
Together, Nielsen and Label Insight will develop and maintain a CPG industry retail and consumer measurement capability incorporating food, beverage and non-food ingredients, nutrients and US government regulated product attributes.
Read More
PackagedFacts900

African-Americans Among Most Optimistic Consumers in 2017

Packaged Facts cites growing affluence and the rise of Obama as key components of black Americans’ high economic confidence
November 10, 2016
No Comments
The reasons for the steadfast confidence of African-American consumers are many and complex. To begin, despite the growing chasm between the very rich and the rest of American society, there are strong empirical reasons for African-Americans to believe that upward mobility remains achievable for them.
Read More
Nielsen_Logo_900

Private Label Brands in Multi-cultural Households

Private brands have lower share among the top multicultural segments that are driving non-white population growth in the US
August 11, 2016
No Comments
While private label growth was comparable but slightly greater than that of brands since 2012, growth patterns reversed in 2015 and into 2016.
Read More
Nielsen_Logo_900

2016 U.S. Nielsen Breakthrough Innovation Awards

This year’s Breakthrough Innovation Award process reviewed nearly 3,500 consumer products that were introduced in 2014
July 5, 2016
No Comments
Nielsen announced the 2016 U.S. Nielsen Breakthrough Innovation Award winners. Nielsen’s annual Breakthrough Innovation Awards recognize America’s unsung household heroes. In conjunction with announcing the winners, Nielsen also issued the fifth edition of the U.S. Breakthrough Innovation Report at Nielsen’s U.S. Consumer 360 event in Las Vegas.
Read More
Food and Beverage Industry Trends

Demand for Food Product Transparency

Label Insight study reveals insights into consumer demand for product transparency and its impact on the food industry
June 30, 2016
No Comments
Currently, only 12% of consumers rank brands as their most trusted resource for information about what is in their own food, but 67% of consumers believe it is the brand or manufacturer's responsibility to provide consumers with this information, demonstrating a clear gap between consumer expectations and the information brands are providing.
Read More
Food and Beverage Industry Trends

Proteins, Snacks Drive CPG Growth

The trend is particularly noticeable among small and midsize companies
May 20, 2016
No Comments
These are among the findings of new research released by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI).
Read More
IRI_LOGO900

IRI Report Finds CPG Industry Struggled in 2015

Top trends for 2016 include keeping pulse on ethnic diversity, harnessing insights on how consumers are shopping online and focusing on quality versus quantity of marketing messages
January 28, 2016
No Comments
IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth,” analyzes the lessons learned in 2015 and provides insight into several key trends that will drive growth in 2016.
Read More
"At 79 million strong, the millennial generation has a tremendous amount of spending power that is growing rapidly,” says Robert I. Tomei, president, Consumer & Shopper Marketing, IRI

Millennials: One Size Doesn’t Fit All

Marketers must thoroughly understand demographic to capture a piece of the nearly $290 billion millennials will spend on CPG products by 2020
September 9, 2015
No Comments

IRI says its latest research examines the myths versus realities of millennials and finds not only that there are misconceptions, but also that millennials are in fact much more unique than first meets the eye.


Read More