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New variety is result from 2014 "Do Us A Flavor" Contest
October 28, 2014
Following nearly three months of competition, Lay's potato chips – one of the marquee brands from PepsiCo's Frito-Lay division – today announced Lay's Kettle Cooked Wasabi Ginger flavored potato chips as the winner of this year's Lay's "Do Us A Flavor" contest.