NPD finds that high beef prices push consumers to choose burgers over beef entrees
January 27, 2015
Against tough competition from other sandwiches and flat to declining restaurant traffic, burgers ordered at U.S. restaurants and foodservice outlets had a banner year in 2014, finds foodservice market research from The NPD Group, a leading global information company. There were 9 billion servings of burgers ordered at U.S. restaurants and foodservice outlets last year, an increase of 3 percent compared to prior year, according to NPD’s ongoing foodservice market research.