According to a report from Innova Market Insights, snacking has already become an all-day habit in the States. While 46% of consumers eat salty snacks between-meals in the afternoon and 37% in the evening, more consumers are also replacing traditional meals with quicker bites.

General Mills, Minneapolis, says it has improved the health profile of 76% of its US retail sales volume since 2005, when it first established a “Health Metric” to encourage progress on nutrition and health improvements.