Kellogg Company announced more details about its collaboration with Future Food-Tech to launch an Innovation Challenge, giving new talent in the industry a chance to shine on a big virtual stage. Wellness is a major area of focus for Kellogg, and through this challenge, the company is seeking pitches on unique plant-based ideas that support digestive wellness.

New products include Special K Pumpkin Spice Crunch, Pop-Tarts Frosted Caramel Apple and Nutri-Grain Pumpkin Spice

The new products include 16 new ways to enjoy cereal, bold flavors from popular snack brands such as Pringles® and Cheez-It ® and new frozen foods from Eggo® and MorningStar Farms®.

Kellogg Company is introducing more than 40 new products across its U.S. lineup with a wave of foods that fit the latest trends in nutrition, taste and convenience.

Toasted oats. Quinoa. Berries. In today's food landscape, people are seeking wholesome foods that are simply prepared. In fact, 51 percent of people look for food with recognizable ingredients.

Kellogg's is putting a new twist on a classic favorite with the launch of Kellogg's® Raisin Bran® with Cranberries.

Eggo® introduced Eggo™ Breakfast Sandwiches. The new breakfast sandwiches are made with real eggs, melted cheese and savory sausage or bacon all stacked between slices of soft waffle-style bread baked with a touch of maple flavor.

Atlantic Natural Foods, LLC (ANF) announced the acquisition of the Loma Linda™ brand of canned shelf stable alternative meat analog products.

Kellogg Company, Battle Creek, Mich., announced new social and environmental commitments to “enrich the lives of consumers and farmers while supporting the environment.”