The majority of U.S. consumers take note of the nutritional content and/or ingredients in the groceries they buy, according to market research publisher Packaged Facts in the report Gluten-Free Foods in the U.S., 5th Edition. Reflecting a trend that has consumers increasingly rejecting artificial additives, long ingredients lists, and unpronounceable food ingredients, 55% of the respondents to Packaged Facts' Online Consumer Survey favor packaged groceries with fewer and simpler ingredients.