kellogg company

Pop-Tarts Frosted Confetti Cake Bites

New Pop-Tarts product takes aim at 1990s nostalgia

May 18, 2020

Fans of Pop-Tarts® who grew up with slap bracelets, ripped jeans and neon shirts can reach for a new favorite snack that's fresh like the many colors of spring: Pop-Tarts® Frosted Confetti Cake Bites.

2020 RETAIL NEW PRODUCTS ANNUAL

Cereals Celebrate Sweetness, Bars Category Continues to Diversify

Examining cereal and nutrition bar categories

Tom Vierhile

March 11, 2020

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Cold cereal makers doubled down on sugar in 2019, tapping confectionery, ice cream, and sweet bakery flavor favorites to fuel innovation.

Kellogg's Launches New Snacks From Cheez-It, Pringles and Rice Krispies Treats

New products offer consumers new takes on some of the company’s most popular brands

December 13, 2018

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Cheez-It Snap'd are a thin, crispy snack made with real cheese inside and out for big cheese flavor.

Kellogg's Strawberry Krispies

Kellogg's Rice Krispies debuts first new flavor in more than 10 years

December 10, 2018

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The puffed rice cereal is then coated with flavor, ensuring that each bite of new Strawberry Krispies delivers a burst of simple, strawberry flavor.

Retail State of the Industry | Cereals & Snack Bars

2018 Cereal Trends: Morning Maneuvers

Cereals and bars angle to provide hearty, wholesome meal and snack solutions

Tom Vierhile

March 12, 2018

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The ready-to-eat breakfast cereal category's hopes of innovating a way out of its sales slump largely were dashed in 2017. New product launches were plentiful, but none are likely to register as blockbusters.

Kellogg Unveils Slate of New Products

The new products include Special K Nourish® granola, Kellogg's Cinnamon Frosted Flakes™ and Pop-Tarts® coffee-inspired toaster pastries

Ray Ginsberg

January 18, 2017

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Kellogg Company is launching more than 50 new products with innovations from its iconic cereals, new snacks and gourmet frozen food options. Each new item is created to specifically meet the diverse needs of today's grocery shopper.

Chicken Bites Breaded with Cheez-It™ Crackers

Kellogg’s and Mistica Foods announce license partnership to launch new products

November 2, 2016

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The new chicken breast bites are now available to customers at Wal-Mart stores across the country.

Raisin Bran Granola

Kellogg's debuts two new granola varieties with a sweet and crunchy twist

August 2, 2016

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Raisin Bran Granola is low in fat and provides a source of fiber at 200 calories per serving.

Kellogg Launches Breakfast, Snack Items

New foods from Kellogg's® Raisin Bran®, Pop-Tarts®, Special K®, Cheez-It® arrive in stores this spring

May 4, 2016

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Shoppers in the U.S. will soon be able to fill their grocery carts with a wide range of delicious new products from Kellogg Company brands, ranging from tasty breakfast selections to satisfying new snacks.

IFMA Names New Board Member

Bob Corscadden, vice president marketing & innovation at the Kellogg Company, joins board of directors

February 23, 2016

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As a member of IFMA’s Board of Directors, Corscadden will help the association set its strategic direction and lead in its efforts to achieve long-term goals.