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SymphonyIRI Group announced the most successful food and beverage and non-foods consumer packaged goods (CPG) brands in its “2011 New Product Pacesetters” report—a benchmark analysis of exceptional first-year CPG sales success for newly launched products.
Colman Brohan Davis has conducted consumer research over the past few years and watched as sustainability shot up the ladder as a key criterion influencing an individual’s purchase of food and beverage -- surpassing organic, shelflife, packaging, fair trade and brand name in importance.
Coffee is the most popular hot beverage in the U.S. and the second-most popular hot drink in the world. Translating this success into ready-to-drink (RTD) cold coffee drinks has had checkered success in the marketplace.
