In 2016, Imbibe responded to industry megatrends around clean label and sugar reduction by forming a team that has been solely focused on exploring new ingredient technologies from suppliers across the industry. 

I'm a drinker more than an eater. I always have been. When I say drinker, I don't mean a drinker of alcoholic beverages, though I have one now and again. I mean the consumption of liquids over solids.

Repeat the word beverage 10 times. I'll give you a moment. Or two. Ready?