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In 2016, Imbibe responded to industry megatrends around clean label and sugar reduction by forming a team that has been solely focused on exploring new ingredient technologies from suppliers across the industry.
I'm a drinker more than an eater. I always have been. When I say drinker, I don't mean a drinker of alcoholic beverages, though I have one now and again. I mean the consumption of liquids over solids.