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LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, debuted LIFEWTR Immune Support, a new water beverage with 10% of the recommended daily value of Zinc, aiding normal immune function.
ZenWTR®, a premium alkaline water packaged in a bottle made from 100% recycled, certified ocean-bound plastic, celebrates Earth Month with the announcement of a star-studded backing. As sustainability becomes a mainstream desire now more than ever, these names are putting a stake in ZenWTR's mission to help restore the world's oceans and reduce the amount of plastic polluting coastal environments.
Nestlé USA announced that it has acquired Essentia Water, a premium functional water brand headquartered in Bothell, Wash. Essentia pioneered ionized alkaline water more than twenty years ago and is the leading brand in that space in the US.
Nestlé S.A. announced that it has reached an agreement to sell its regional spring water brands, purified water business and beverage delivery service in the US and Canada to One Rock Capital Partners in partnership with Metropoulos & Co. for $4.3 billion. The company's international premium brands including Perrier®, S.Pellegrino® and Acqua Panna® are not a part of the deal. The transaction is expected to close following the completion of customary closing conditions.
Updates to DASANI’s packaging line-up are designed to reduce plastic waste and increase the use of recycled and renewable materials in the United States, while ensuring that all DASANI bottles continue to be fully recyclable.
In the beverage industry, juices are most suited to delivering plant-based benefits. Nevertheless, water producers have been blurring boundaries between juice and water by infusing their products with fruits and vegetables.
"Given the DEA’s recent decision to remove CBD as a Schedule 1 Drug, our planned hemp-derived CBD infused alkaline water has become an even more appealing business prospect,” said Richard A. Wright, President and CEO of The Alkaline Water Company Inc.
Engineered to increase the alkalinity of pure water to a 9.5 pH, the enhanced water is processed through a reverse osmosis, using the finest mineral salts, and is BPA free.