An electrolyte-infused with a crisp taste, Gatorade Water was developed to help support all-day hydration for active people. 

The product's microplastic-free Himalayan pink salt electrolyte has 270mg of sodium and chelated forms of potassium and magnesium for optimal daily hydration and easy absorption.

VitaHustle's product lineup, including VitaHustle ONE Superfood Protein, ONE Superfood Greens, Electrolyte Hydration drink mixes, and Gummy vitamins, can now be shopped exclusively in the vitamin aisle at Walmart stores and on Walmart.com.

Featuring five essential electrolytes the body needs to perform at its best and 90% less sugar than the leading electrolyte drink mix, the Sport Powder is delivered in convenient on-the-go powder stick packs in two new flavors.

Developed with a coconut water base like other BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with electrolytes.

Each 21fl-oz serving of Electrolit contains 326mg of electrolytes alongside real glucose- a natural source of energy that boosts the body's recovery from dehydration.

Packed with functional ingredients such as L-Citrulline, added carbohydrates and mango leaf extract, this enhanced hydration blend works to keep glycogen storages high, adapt to stress, and decrease lactic acid for increased overall power. 

The  innovative product is set to revolutionize the energy and hydration market by providing a versatile and clean alternative that can be consumed directly or mixed with a beverage.

As consumers continue to seek solutions for health and wellness needs, food and beverage product developers deliver a dizzying array of innovations across categories. While many sophisticated R&D teams work to refine formulations in supplement and energy segments, others have shifted their focus to product applications that do not traditionally feature vitamins and minerals. Take a look at some of the most cutting edge introductions from some of the industry's best product development teams.

Today’s suppliers do more than simply mix a formulation to the customer’s request; they offer guidance and expertise, typically staffing nutritionists, biochemists, and medical experts, as well as experts on regulations. They realize that often the company ordering a premix might not have the knowledge or in-house experience to create a safe and effective blend that includes the appropriate amounts and delivered bioavailability for each vitamin, mineral, or other component.