Mexican food is one of the most beautiful, fresh and flavorful cuisines and continues to grow in popularity, with more than 237 million Americans who enjoyed Mexican food and ingredients in 2018.

Spark® is Bell’s insider resource for new and emerging consumer trends as well as flavor and fragrance inspirations. Using a unique and detailed process, Bell uncovers new ideas each year that are sure to ignite customer inspirations and translate them into winning product ideations.

Among the flavors already creating buzz in the US, Middle Eastern cuisine has become an inspiration for fusion flavors, ‘less sweet’ desserts featuring ingredients such as olive oil and vinegar are gaining popularity, and functional ingredients are adding color and flavor to food and drinks.

Heightened consumer interest in bolder flavors is intersecting with a desire for authentic, worldly preparations.

The flavors of foods consumers crave can vary depending on what the date on the calendar shows.