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Pairing low-calorie and low-sugar attributes in a gluten-free, refreshing beverage during the flavored sparkling water boom has caused hard seltzers to become a consumer favorite, particularly with millennials1. These days, the hard seltzers segment is facing saturation, as new formulations and brands continually enter the competition, hoping for a taste of the impressive returns.
Varieties include Lemonade Limón with a hint of Calamansi, Lemonade Blood Orange with a hint of Black Raspberry, Lemonade Blackberry with a hint of Red Cherry and Lemonade Strawberry with a hint of Kiwi
With exotic, rare flavor additions like Calamansi to Limón, combining Blood Orange with Black Raspberry and Blackberry with Red Cherry, REFRESHR took time and passion to craft and perfect.
SVEDKA Tropics combines SVEDKA Vodka with real tea, sparkling water, and natural tropical fruit flavors, that come together in an easy-to-enjoy hard seltzer.
The new collection is dedicated to exploring authentic flavors that pay tribute to well-known Asian foods and are co-developed with New York-based chefs and owners of popular local restaurants, Di An Di and 886, and designer/illustrator Vanessa Nguyen.
White Claw® launched two innovations in time for summer: White Claw® Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw® Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.
Molson Coors Beverage Company introduced Topo Chico® Hard Seltzer. Made in the spirit of Topo Chico® Mineral Water, Topo Chico® Hard Seltzer delivers refreshment to consumers.
Truly Hard Seltzer launched Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice delivering the crisp, clean taste of hard seltzer and bold lemonade flavor.