The product is gluten-free, allergy-free, dairy-free, soy-free, and meat-free
November 18, 2020
Hooray Foods debuted an innovative meat-free bacon with a 300-store rollout in Whole Foods. The brand is breaking through barriers to entry with a product that looks like bacon, sizzles like bacon, smells like bacon and tastes like bacon, but instead puts health, environment and animal welfare first.
Optimizing the texture, flavor, appearance, cooking experience, and other qualities of these and other items to be as close to their animal counterparts as possible to meet increasingly exact consumer expectations has pushed innovation to new levels.
The uptick in plant-based food consumption hints at broad trend of consumers eating more vegetables, while maintaining some amount of animal protein in their diets
November 4, 2020
American consumers are eating more plant-based foods these days, especially adults under age 35 and those actively following a specific diet. This is according to findings published in the new report Vegan, Vegetarian, and Flexitarian Consumers by leading market research firm Packaged Facts.
While several factors have been driving interest in plant-based analogs of meat, poultry, seafood, and dairy, the phenomenal explosion in such options that the market is experiencing today came from a perfect convergence of two indispensable factors, technology and demand.
Lawsuit argues there is no evidence that current labels mislead consumers
October 14, 2020
The Good Food Institute and Animal Legal Defense Fund filed a lawsuit on behalf of Tofurky challenging a Louisiana law that would impose fines of up to $500 per day for every plant-based meat product marketed or sold with terms like “burger” and “sausage” on their labels. The terms would be illegal even with clear modifiers such as “vegan,” “veggie,” or “plant-based” on their labels. The challenged law became effective on October 1, 2020.
OZO enters foodservice channel with nutritional advantage, clean ingredients and seamless packaging
September 9, 2020
Customers can feel good knowing they are eating a clean protein option full of flavor and made with non-GMO, soy-free ingredients. The OZO foodservice line is now available in four plant-based offerings: burgers, ground, nuggets and breakfast sausage patties, catering to all dayparts.
Company CEO pens open letter in The New York Times
September 2, 2020
In June 2020, Planterra Foods, a Colorado-based start-up, debuted its first line of plant-based protein products with its new consumer brand, OZO™. The new line is making a name for itself with its exceptional taste, simple ingredients and a nutritional advantage aiming to grow flexitarian consumption by offering a positive protein solution.