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SnackWell's, a pioneer in the low-fat snack category, expanded into the breakfast product category with new better-for-you Biscuit Thins, which are now available nationwide in select retailers, including Walmart, Jewel, Lunardi's, Food Lion, Quidsi, KEHE and online at Amazon.
The perfect addition to a lunchbox or to enjoy while on-the-go, both new snack options are free from high fructose corn syrup, partially hydrogenated oils, artificial colors or flavors.
Recently acquired by Back to Nature Foods Company, L.L.C., a portfolio company of Brynwood Partners VI L.P., SnackWell's is now looking to build on the success of its signature products – the Vanilla Creme Sandwich Cookies and Devil's Food Cookie Cakes – and is reinventing itself by reformulating its products and expanding its product line. As part of the brand revitalization, SnackWell's is also unveiling a new brand logo, tagline and packaging.