FoodTech start-up Gavan, Ltd. is beating the blue colorant blues by creating a wide array of natural blue colorings for hot-and cold drinks via a proprietary technology. Gavan developed an innovative method for extracting an entirely natural, pure blue that delivers high performance and high stability.

The new blends are synergistically crafted with a wide variety of phytochemicals and micronutrients.

The growth in sales of natural food colorants is expected to continue growing strong. The food color market reached $2.85B at the end of last year (about double the 2015 figures), and boasts a CAGR of nearly 6%.

On one side of the food and beverage processing industry, food manufacturers have been tasked with solving issues of food and ingredient safety and security. From the other side, consumers are more closely scrutinizing the ingredients and processes involved in the food products they purchase.