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Developed by Alternative Biologics, Inc., whose founders and team created protein drink category leader MUSCLE MILK, GYM WEED is the newest venture of products to help consumers train harder and live each moment to the fullest.
North American Cannabis Holdings, Inc. (USMJ) has relaunched EVERx CBD Sports Nutrition Beverages, a brand acquired from its sister company, Puration, Inc., in 2021.
“New consumers are coming to the performance drink market as this category continues to grow beyond the sports market into the mainstream and an increasing number of Americans are making fitness and nutrition a priority,” noted Bill Meissner, Splash Beverage president and chief marketing officer.
In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.
The move could extend Greene Concepts’ reach into the sports drink industry valued at $22.37 billion in 2018 with a compound annual growth rate (CAGR) of 7.8% over the forecast period according to Grand View Research.
GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.
WTRMLN SportWTR is an enhanced watermelon water that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water.
Among the most important recent innovations identified by Packaged Facts in the report involves mashups—the crossover fusion of two or more beverage products that traditionally wouldn’t be expected to go together.