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Amy Shipley

Amy Shipley
Managing Director, Partner
SRG

With more than 25+ years of industry experience, Amy is a global food-marketing specialist with a flair and passion for developing dynamic communication programs and culinary experiences for some of the nation’s most prestigious brands, restaurant chains, and U.S. commodities. She joined SRG in 2015 as a managing director to help further develop the extensive B2C and B2B food practice. Her relationships in the close-knit food community run deep, including media, agricultural and culinary thought leaders, chefs, food scientists, and retailers. Amy also developed SRG STREETDive™, a proprietary culinary immersion and ideation think tank for food professionals and their customers, designed to identify new trends from a street view and stimulate fresh thinking in R&D.

A strong believer of integrated marketing solutions, Amy has extensive expertise in strategic planning, branding, consumer and trade advertising, public relations, culinary innovation, media planning, event marketing, sales support, trend tracking, and producer–grower communications.

Her expertise spans both CPG, foodservice brands and agricultural commodities, including work with Avocados From Mexico; Potatoes USA; US Blueberry High Bush Association; Thomas Foods International; Impossible Foods, Campbell’s; Land O’ Lakes; Ardent Mills; Subway US and International; On the Border; Diamond Crystal Brands; JBS Foods; National Cattlemen’s Beef Association; Perdue; Dreyer’s/Häagen-Daz; ConAgra Foods; Solae; California Milk Advisory Board; Sugar Foods; Stock Pot Soup; Almond Board of California; Paramount Farms; Instill Corporation; PepsiCo; Trinchero Family Estates; Ventura Foods; Olam International; and non-food companies, such as Chase Card Services and credit card giant Visa U.S.A.

Prior to SRG, Amy was a Senior Vice President with Ketchum/San Francisco, a global communications firm. Amy currently serves on the Women’s Council at the Leeds School of Business at University of Colorado, was named a Fellow at the Culinary Institute of America, sits on the Wawa Global Food Council, and serves on the Board of the Chef Ann Cooper Foundation for school foodservice reform, and was president of the International Foodservice Editorial Council (IFEC). She has won numerous advertising, public relations, and marketing awards, including PRSA Silver and Bronze Anvils, ADDY Awards, National Agri-Marketing Awards, and Mercury Awards. And is a frequent speaker at nationally-recognized industry conferences such as CIA/MIT reTHINK Food, Prepared Foods New Products Conference, Expo West and others. Amy resides in Boulder, Colorado, named the “Foodiest Town in America” by Bon Appetit, with her husband and two children.

 


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