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sassonCarolina Sasson
Chief Operating Officer
Mission Field

Jonathan Tofel and Carolina Sasson are the authors of the new book Fire in The Machine: Driving Entrepreneurial Innovation In Large CPG Organizations. Tofel is the Founder and CEO, and Sasson is the Chief Operating Officer of Mission Field, a global innovation, strategy & insights consultancy. Mission Field has twice made the Financial Times America's Fastest-Growing Companies and INC 5000 lists.

As COO, Ms. Sasson helps Fortune 500 CPG clients kickstart their internal innovation processes from ideation and strategy design to prototype development and real-life battle testing. All with the entrepreneurial speed that often alludes large corporations. She has worked with some of the leading CPG companies in the world, including, Clorox, Kraft-Heinz, Keurig Dr. Pepper, Danone, and Ocean Spray.