New Products Conference - brought to you by Prepared Foods magazine
JC Longbottom

JC Longbottom
Managing Director & Partner

As a Director and Partner in SRG’s Innovation practice, JC leads creative engagements for some of the world’s biggest brands. Passionate about reimagining possibilities and challenging the status quo, he has pioneered new approaches to answer big questions for organizations in ways that promote deep understanding with consumers and inspire radically new and meaningful solutions to their biggest challenges. Prior to SRG, JC worked for Performics, a digital agency with a specialty in search marketing. JC holds an MFA from Columbia University in the City of New York, and a BA with Honors from Northwestern University.