Jeremiah McElwee

Jeremiah McElwee
Chief Merchandising Officer
Thrive Market

A twenty seven year veteran of the Natural Products industry, Jeremiah has been on all sides of the business and supply chain, literally from seed to shelf.
Part of the initial startup team at Thrive Market, Jeremiah currently serves as the Chief Merchandising Officer there. Thrive Market is a leading online marketplace specializing in a highly curated assortment of organic and non-GMO products and focuses on democratizing access to healthy products for the contingent USA. Jeremiah curated Thrive Market’s first catalog offering and developed the quality guidelines that still drive product purchasing today. In addition to offering thousands of the highest quality natural & organic branded products on the site, Thrive Market has also launched over 700 private label products across all categories with another 500+ in development.
Jeremiah also served for 7 years as the Executive Global Coordinator for the Beauty, Apparel & Wellness categories at Whole Foods Market. During his tenure, he pioneered multiple, industry changing, quality standard initiatives including natural beauty standards, organic labeling requirements for personal care, and the largest ever sustainable packaging guidelines for a major retailer. Jeremiah is also a passionate advocate for and co-creator of Fair Trade standards that changed the natural products landscape.
In addition to developing hundreds of best selling branded products that currently line natural food store shelves and managing the Whole Foods & 365 private label brands, he also helped Dr. Andrew Weil develop his branded product platform.
When not working as an eco-superhero, he can be found in the Texas Hill Country practicing hot vinyasa yoga, reading children's books to his daughters, or checking the surf report and planning his next escape to the coast.


Food + Beverage Innovation in E-Commerce? Here's How to Thrive!

We already knew that e-Commerce was thriving before the nation’s COVID pandemic. Since then, online food and beverage grocery sales have skyrocketed. Now consider that Fast Company just named natural / organic foods online retailer Thrive Market as one of the “Top 10 Most Innovative Food Companies for 2021.”
Come hear Jeremiah McElwee, Thrive Chief Merchandising Officer, share his insights on …
… natural / organic market dynamics
… consumer e-commerce behavior
… where and how new product innovation moves the e-Commerce sales needle
… Thrive Market’s own private food/beverage label business 
… projections for 2022 in e-Commerce space and consumer behaviors