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Jonah Goldman

Jonah Goldman
Co-Founder, Director of Marketing
PLNT Burger


Jonah Goldman is the Co-Founder and Director of Marketing at PLNT Burger. He is a marketing specialist, social entrepreneur, and environmental activist with a background in the natural food industry, regenerative agriculture, compostable packaging and fighting food waste.
After working in Israel in environmental education and with sustainable startup companies, he returned to the DC area in 2019 to launch PLNT Burger, a fast-casual restaurant concept that celebrates America’s favorite foods–burgers, fries and shakes reimagined and reconstructed using only plants.


Plant the Flag!  Where Activism Meets Innovation in Plant-Based Products

Often the most inspired business innovation comes from outside the business realm. It comes from real life and real need demonstrated in other areas. One example came from lawyer and political ethicist-activist Mahatma Gandhi who said, “Be the change you wish to see in the world.” Applying that same passion and purpose are Seth Goldman and Spike Mendelsohn, co-founders of Eat the Change, a planet-friendly snack company with a mission to “create chef-crafted and nutrient dense snacks that are kind to the planet.” A celebrity chef, Mendelsohn also co-founded the fast-growing restaurant chain PLNT Burger along with Seth and Jonah Goldman. This exclusive NPC session considers consumer insights as well as the latest plant-based product trends at both retail and foodservice. Prepared Foods Publisher Mike Leonard discusses all the angles with Spike Mendelsohn and Jonah Goldman.