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tofelJonathan Tofel
Founder & CEO
Mission Field

Jonathan Tofel and Carolina Sasson are the authors of the new book Fire in The Machine: Driving Entrepreneurial Innovation In Large CPG Organizations. Tofel is the Founder and CEO, and Sasson is the Chief Operating Officer of Mission Field, a global innovation, strategy & insights consultancy. Mission Field has twice made the Financial Times America's Fastest-Growing Companies and INC 5000 lists.

For more than two decades, Jonathan, CEO of Mission Field, has been a consumer goods package entrepreneur at the forefront of Innovation in Fortune 500 CPG companies. He has worked with clients in the United States, Europe, Latin America, the Middle East, and Asia to develop 1000s of unique product ideas. His clients have included a who's who of CPGs, including PepsiCo Inc. (Frito-Lay, Quaker), Heineken, General Mills, Tropicana Brands Group, and Kellogg's.