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New Products Conference
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Kathryn O'Connor

Kathryn O'Connor
SVP of Brand and Marketing
La Colombe Coffee Roasters


Kathryn O’Connor is SVP of Brand and Marketing at La Colombe Coffee Roasters. She leads all marketing, digital, and creative efforts for the company, an independent coffee roaster and one of the fastest growing ready-to-drink companies in the US. With a knack and passion for positioning brands at the intersection of aspirational lifestyle and consumer product, Kathryn works to build brand awareness and promote La Colombe’s products and services to consumers through CPG retail, e-commerce, cafe, and hospitality channels. An intuitive understanding of people and their behavior helps Kathryn accomplish her ultimate goal: connecting more people with great product.

 


Future of Innovation: Where Insights Meet Actions for "Crave-Worthy" New Products


Although the retail and foodservice channels are distinctively different, product developers share the same goals—to identify actionable consumer insights and create the ultimate crave-worthy product. Listen in as SRG Managing Director/Partner Amy Shipley profiles two Philadelphia-area legends: retail coffee giant La Colombe Coffee Roasters, and VEDGE, one on the nation’s leading vegetable-based restaurants. Shipley talks trends and tastes with La Colombe SVP Brand and Marketing Kathryn O'Connor, James Beard nominated Chef and VEDGE Co-Founder Rich Landau and Kate Jacoby, Chef/Co-Founder of VEDGE.

Agenda