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Laurie Klein

Laurie Klein
Senior Vice President Client Partner
1Q

 

Laurie joined 1Q in January 2019 and it was love at first sight! Laurie has spent her entire career bringing marketers closer to the voice of the consumer and 1Q provides a unique platform that allows marketers to get insights from their core consumers in real time at the moment of truth.

Prior to joining 1Q, Laurie was at Isobar and The Family Room where she traveled the country and consulted with numerous food companies about millennials, the changing family dynamics and the best practices for innovation, marketing and research. She also helped to create new products for Campbell’s, ConAgra, Frito-Lay, General Mills, Hershey, Kellogg, KFC, Kraft Foods, Nestle, Pepperidge Farm, Tyson, and many others. Previously, Laurie was a Vice President Account Director at Ogilvy & Mather NY.

Laurie has been a key note speaker at numerous marketing, innovation, food industry and millennial conferences. She has been a guest lecturer at the Yale School of Management and Fordham University. She has also authored several articles for Brandweek and School Nutrition magazine and has been interviewed extensively for many publications regarding kid/family food products and trends such as: Wall Street Journal, New York Times, Washington Post, San Francisco Chronicle, Brandweek, and others.

 

 


 

 

 


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