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Lynn Dornblaser

Lynn Dornblaser
Director of Innovation & Insight
Mintel


Lynn Dornblaser brings more than 30 years of product trend knowledge to Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking.
Prior to joining Mintel, Dornblaser covered new product trends at several trade magazine publishing companies, as editor and editorial director of publication New Product News. She has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times and CNN. In addition, Dornblaser has also served as keynote lecturer and speaker for numerous industry groups and sales forums.
She can usually be found in the aisles of a supermarket somewhere in the world.
She has been involved in the food industry since she was 10 years old, baking Swedish coffeecakes for her father to sell at his Swedish butcher shop. Dornblaser is also an avid fly-fisher and enjoys standing in stream with her fly rod and waders.


 

A Look in Our Crystal Ball: Three Trends That Will Define the Future of Food

While it’s tempting to offer a few out-there predictions and leave it at that (flying cars! Space colonization!), this presentation will take a somewhat different approach. Mintel has identified three major trends that will help define the future of food: health, ethics, and technology. We’ll identify a few concepts that may or may not happen someday in the future, then focus our attention on where we are today: What are companies doing? What will consumers accept? What are the early signals of what that future might look like?


Agenda