Director of Innovation & Insight
Lynn Dornblaser brings more than 30 years of product trend knowledge to Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking.
Prior to joining Mintel, Dornblaser covered new product trends at several trade magazine publishing companies, as editor and editorial director of publication New Product News. She has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times and CNN. In addition, Dornblaser has also served as keynote lecturer and speaker for numerous industry groups and sales forums.
She can usually be found in the aisles of a supermarket somewhere in the world.
She has been involved in the food industry since she was 10 years old, baking Swedish coffeecakes for her father to sell at his Swedish butcher shop. Dornblaser is also an avid fly-fisher and enjoys standing in stream with her fly rod and waders.
Snacking is a behavior, not a category. This statement illustrates how the food industry can sometimes fall into the trap of focusing on what a product is—and not what need it answers. Mintel’s Lynn Dornblaser, Director of Innovation & Insight, takes a brief look back at a few of those watershed products across categories that broke through boundaries (and a few that missed the mark) to illustrate some of the consumer behavior shifts that drove the change. Dornblaser dives into consumer behavior that will inform the future of product development, and discuss where that may take us.