R. Andrew Hurley, PhD
Associate Professor & Director of Entrepreneurship
Clemson University’s Food, Nutrition & Packaging Sciences
Packaging and entrepreneurship came together at an early age for Dr. Andrew Hurley. As a young boy, he molded and sold pewter figurines, but inadequate shipping materials led to breakage. Frustrated, he set to researching better packaging alternatives … and he hasn’t ever stopped.
He has worked on projects at companies like Kraft Foods, Milliken, and Quad, to name just a few. His passion for lifelong learning is evidenced by his degrees in packaging and design. What he’s learned on the job and in the boardroom, he shares with students as an Associate Professor and Director of Entrepreneurship at Clemson University.
One of many ventures founded by Dr. Hurley is PackagingSchool.com, a combination of his passions for packaging and learning. He teaches courses leading to the Certificate of Mastery in Packaging Management, which has been earned by many professionals in more than 40 countries.
Leveraging Your Customers to Drive Sustainable Innovation
If food and beverage manufacturers took a consumer-first approach to everything from product and package development, it could dramatically enhance the ideation and innovation process. Developing sustainable packaged goods is a process that any organization can implement, argues R. Andrew Hurley, PhD, Associate Professor and Director of Entrepreneurship at Clemson University’s Food, Nutrition & Packaging Sciences program. Listen, learn and leverage insights from Dr. Hurley as he describes how new product teams can integrate a sustainable innovation process into every aspect of product innovation.