R. Andrew Hurley, PhD
Associate Professor
Clemson Food, Nutrition & Packaging Sciences
Connect Consumers to Ideation, Innovation
If food and beverage manufacturers took a consumer-first approach to everything from product and package development, it could dramatically enhance the ideation and innovation process. Even the simple milk carton would be different, argues R. Andrew Hurley, PhD, Associate Professor, Clemson Food, Nutrition & Packaging Sciences. Listen, learn and leverage insights from Dr. Hurley as he describes how new product teams can integrate design thinking and sustainability into every aspect of product innovation.