Rachel Cheatham, PhD
Founder & CEO
Foodscape Group
Dr. Rachel Cheatham is Founder & CEO of Foodscape Group, LLC, a nutrition strategy consultancy based in Chicago, IL, USA. Serving as a navigation partner, Rachel helps companies and brands successfully conceptualize & position healthier foods and beverages in the global marketplace. Rachel holds a doctorate in nutritional biochemistry from Tufts University, where she is an Adjunct Assistant Professor of Food Marketing. She has been a TV producer, Director at the International Food Information Council, and Senior Vice President at the global PR firm Weber Shandwick. She is a Professional Member of the Institute of Food Technologists and a member of both the American Society of Nutrition and Academy of Nutrition and Dietetics.
Two Perspectives: Leveraging Health & Well-Being Trends to Deliver on a Clear Food Philosophy
It’s clear consumers want globally-inspired, plant-forward, sustainable foods and beverages. Sounds simple enough, and yet, dichotomies exist including clean label vs. climate label or all-natural vs. synthetic biology, to name a few. Hear Dr. Rachel Cheatham, Founder of Foodscape, examine top Foodscape Metatrends™ and unravel the inherent conundrums with a focus on delivering authentic nutrition that meets consumer demands.
Even in the face of strong trends, many food companies struggle to evolve their brands and innovation strateg. Yet it’s rarely because of a lack of ideas. Rather, most grapple with lack of good choices and prioritization. In this second talk, Icelandic Provisions Director of Innovation Anne-Laure Bajeux discusses the importance of a clear food philosophy to guide R&D—and how that approach drives innovation.