Beverages

Kulli Introduces Peruvian Purple Corn Beverage to US Retail

Fri, 15 May 2026 10:00:00 -0400

Kulli is introducing US consumers to chicha morada, a traditional Peruvian beverage made from purple corn rich in anthocyanins. The lightly berry-forward drink with a tea-like finish is now expanding into specialty retail channels as interest in globally inspired functional beverages continues to grow.

LALA Launches Protein-Packed Yogurt Smoothies

Mon, 11 May 2026 08:00:00 -0400

LALA is expanding its yogurt smoothie portfolio with the launch of LALA Plus, a lactose-free drinkable yogurt designed to deliver protein, fiber and calcium in a convenient format. Available in four fruit flavors, the new product targets consumers seeking nutrition-forward dairy beverages with added functional benefits.

Tropicana Launches Hydrate Juice Line

Mon, 27 Apr 2026 08:00:00 -0400

The product targets everyday hydration needs with a family-friendly approach. The launch reflects growing demand for functional beverages without added sugar or artificial ingredients.

Gatorade Expands Beyond Sports Hydration

Thu, 23 Apr 2026 06:00:00 -0400

The brand is repositioning hydration to address broader consumer needs beyond athletics. The shift highlights opportunities for clearer messaging and lower-sugar formulations in a crowded category.

PIILK Debuts Clean-Label Protein Drinks

Sun, 19 Apr 2026 09:30:00 -0400

PIILK is launching direct-to-consumer in the US with a seven-ingredient, clean-label protein beverage powered by fermented yeast protein. The streamlined formulation and single-source protein approach signal ongoing opportunities for developers to simplify RTD protein systems while maintaining functionality and sensory appeal.

De La Calle Launches Strawberry Citrus Soda

Thu, 16 Apr 2026 09:30:00 -0400

De La Calle introduced Strawberry Citrus, a fermented soda blending strawberry and citrus flavors with a low-sugar, functional profile. The launch underscores how brands are evolving traditional beverages with bold flavor, better-for-you positioning and cultural storytelling that resonates with modern consumers.

Death Wish Expands RTD Line With Caramel

Wed, 15 Apr 2026 08:00:00 -0400

Death Wish Coffee Co. launched a Caramel Cold Brew Latte, adding a high-caffeine, clean-label option to its RTD lineup. The move highlights continued demand for indulgent yet better-for-you coffee flavors, offering developers insight into balancing taste, function and ingredient transparency.

Formulating Beverages for Improved Mood and Cognitive Health

luann.williams@innovami.com (Lu Ann Williams) — Mon, 13 Apr 2026 08:00:00 -0400

Consumers are turning to beverages that support mood, focus, and cognitive health. Functional ingredients and indulgent flavors are converging to deliver both mental wellness and sensory satisfaction.

SunnyD Launches Purple-Inspired Vodka Seltzer

Mon, 06 Apr 2026 08:00:00 -0400

SunnyD Vodka Seltzer is turning its iconic “Purple Stuff” into a real product with a new limited-time launch. The nostalgic concept highlights how brands are leveraging cultural moments to drive RTD innovation and consumer engagement.

Mike’s Launches Dirty Lemonade Line

Thu, 02 Apr 2026 08:00:00 -0400

Mike’s is introducing a new line inspired by the dirty soda trend, featuring hybrid flavor combinations and a smooth, uncarbonated profile. The launch signals growing interest in cross-category flavor innovation and formats targeting younger consumers.

Chobani Expands La Colombe Plant in Michigan

Tue, 31 Mar 2026 06:00:00 -0400

Chobani is scaling up its La Colombe facility in West Michigan to meet rising demand for ready-to-drink lattes. The expansion will create jobs, increase local milk sourcing and strengthen regional economic partnerships.

Health, Digital Trends Reshape Beverage Demand

Sat, 28 Mar 2026 09:15:00 -0400

Consumers are prioritizing health benefits, ingredients and lower sugar, with many willing to pay more for functional beverages. Digital tools and younger generations are accelerating changes in how drinks are discovered, purchased and consumed.

V8 Energy Launches Yuzu Lemon Drink

Wed, 25 Mar 2026 08:00:00 -0400

V8 Energy is introducing Yuzu Lemon, pairing tea-based caffeine with electrolytes and a fruit and vegetable blend. The launch reflects growing interest in hybrid energy-hydration beverages and globally inspired citrus flavors.

Stateside Brands Debuts Super Lyte RTD Line

Thu, 19 Mar 2026 08:00:00 -0400

New Super Lyte blends sports drink flavors with vodka in a low-calorie, zero-sugar RTD. The 8-pack variety launches across 20+ states this spring.

Elmhurst 1925 Enters RTD Protein Category

Wed, 18 Mar 2026 08:00:00 -0400

Elmhurst 1925 expands into ready-to-drink protein with a clean-label offering built on nuts, legumes and minimal ingredients. The new line pairs high protein performance with smooth texture and no gums, oils or artificial sweeteners.

Sparkling Ice Caffeine Launches Soda Shoppe Collection

Wed, 11 Mar 2026 08:00:00 -0400

Talking Rain Beverage Co. expanded its Sparkling Ice Caffeine portfolio with a Soda Shoppe collection featuring Orange Cream, Root Beer and Cherry Cola flavors. The zero-sugar drinks deliver 70mg of caffeine with vitamins and antioxidants, offering a modern, better-for-you take on nostalgic soda fountain classics

Venturi Bold Brew Debuts Strawberry Hibiscus

Wed, 11 Mar 2026 05:00:00 -0400

Venturi Bold Brew introduced Strawberry Hibiscus, a nitro-infused beverage combining coffee, tea and fruit. The ready-to-drink product delivers 192mg of naturally sourced caffeine per can.

Nostalgia, Hydration Shape 2026 Beverages

Wed, 04 Mar 2026 08:00:00 -0500

Black sesame lattes, banana milk and indulgent throwback flavors are colliding with electrolyte coffees, clean-label claims and targeted supplements. In 2026, the winning formula blends comfort, function and flavor into one seamless daily ritual.

Surfside Adds Four Vodka RTDs

Fri, 27 Feb 2026 08:00:00 -0500

Surfside introduced Blueberry Lemonade + Vodka and a new Half & Half Variety 8-Pack ahead of spring. The 100-calorie, low-sugar RTDs are rolling out nationwide in retail and online.

Sanpellegrino Enters Functional Soda Segment

Mon, 23 Feb 2026 08:00:00 -0500

The launch positions the brand within the growing functional CSD space while maintaining premium, fruit-forward flavor profiles. Strawberry Crema and Cherry Sorbetto roll out nationwide in six-packs.

Josie Beverages Launches US Energy Line

Thu, 19 Feb 2026 08:00:00 -0500

Josie Beverages has launched its zero-sugar, zero-calorie energy drink line in the US, positioning the brand around clean, crash-free energy. Formulated with lion’s mane, cordyceps and vitamin B¹², the lineup reflects growing interest in functional ingredients beyond traditional caffeine.

V8 Expands Line With Zero Sugar Energy

Wed, 18 Feb 2026 08:00:00 -0500

V8 Energy Zero Sugar launches in three fruit-forward flavors with about the same caffeine as a cup of coffee. The line responds to sustained consumer interest in no-sugar energy drinks while broadening everyday usage occasions.

Maison Perrier Adds Prebiotic Sparkling Line

Tue, 17 Feb 2026 08:00:00 -0500

Each can combines real fruit flavors, prebiotics and 6g of fiber with minimal sugar. The four-SKU lineup begins national distribution by early April.

How Parents Are Helping Kids Drink More Water

Sat, 14 Feb 2026 05:00:00 -0500

As families look for alternatives to sugary drinks, parents are finding new ways to make water more appealing and accessible for kids. From right-sized portions to playful packaging and routine-based habits, small changes are helping hydration stick in 2026.

milkadamia Debuts Shelf-Stable Oat Milk Slices at Target

Fri, 13 Feb 2026 10:00:00 -0500

The thin, blend-able oat milk sheets point to growing interest in lightweight, ambient dairy alternatives that lower shipping costs and extend shelf life while maintaining customizable functionality.

Wonder Juice Expands Wonder Green Line

Wed, 11 Feb 2026 08:00:00 -0500

Wonder Juice is growing its Wonder Green lineup with two new cold-pressed blends designed to support daily wellness and functional performance. Clean Green and Veg8 & Cayenne highlight how brands are pairing approachable flavors with nutrient-dense ingredients to meet evolving consumer expectations.

Banagua Emerges as Banana Water Contender

Wed, 11 Feb 2026 05:00:00 -0500

Banagua is gaining attention as a fast-rising player in the better-for-you beverage space with a single-ingredient banana water. The brand’s minimalist formulation and proprietary extraction process highlight growing interest in simple, naturally functional hydration alternatives.

Waterloo Adds Two New Flavors, Brings Back Fan Favorite

Fri, 06 Feb 2026 08:00:00 -0500

Waterloo Sparkling Water is expanding its lineup with two new flavors and the return of Lemon Italian Ice following strong consumer demand. The additions reinforce the brand’s focus on bold, authentic flavor with zero calories, sugar or sweeteners.

good2grow Expands BIGGER Juice Line

Tue, 03 Feb 2026 08:00:00 -0500

good2grow is adding a fourth flavor to its BIGGER juice line with Watermelon Berry Twist, following strong consumer testing and sustained performance at retail. The launch highlights how larger pack sizes, kid-friendly functionality and no-added-sugar formulations can drive repeat purchase and outsized growth in the kids’ beverage space.

Royal Cup Expands RTD Cold Brew Line

Fri, 30 Jan 2026 08:00:00 -0500

Royal Cup Coffee and Tea expanded its ready-to-drink cold brew portfolio with four new varieties, including Black Cold Brew and three latte options. The launch responds to continued growth in cold brew consumption and broadens the line to offer both coffee-forward and indulgent flavor profiles.