Breakfast, Cereals & Bars

Clif Builders Adds White Fudge Oreo-Flavored Protein Bar

Wed, 10 Jun 2026 08:00:00 -0400

Clif Builders is expanding its protein bar portfolio with the launch of a White Fudge Oreo-flavored variety inspired by the popular sandwich cookie. The gluten-free bar delivers 20g of plant-based protein and carbohydrates to support post-workout recovery while reflecting continued demand for indulgent flavors in functional nutrition products.

General Mills Launches 79 Limited-Edition Summer Products

Tue, 02 Jun 2026 08:00:00 -0400

General Mills is rolling out 79 limited-edition products across brands including Cheerios, Pillsbury, Betty Crocker and Fruit Roll-Ups to mark America’s 250th birthday. The lineup features nostalgic flavors, red, white and blue-themed offerings and seasonal packaging designed for summer gatherings and celebrations.

Purely Elizabeth Expands Into Protein Granola Category

Wed, 13 May 2026 08:00:00 -0400

Purely Elizabeth is entering the protein-focused snacking space with a whole-food approach to granola formulation. Made with ingredients such as pumpkin seeds, almonds, cashews and chia seeds, the new line combines protein, fiber and ancient grains in gluten-free, vegan formulations designed to balance functionality and flavor.

Farm Rich Expands Frozen Breakfast Line With Protein-Packed Offerings

Tue, 12 May 2026 08:00:00 -0400

Farm Rich is growing its frozen breakfast lineup with three protein-focused products designed for convenience and on-the-go eating. The new offerings reflect continued consumer demand for flexible breakfast formats that deliver both indulgence and functional nutrition.

ALOHA Launches Key Lime Protein Bar

Fri, 08 May 2026 08:00:00 -0400

ALOHA is introducing a Key Lime Protein Bar featuring 14g of protein and 10g of fiber, made with simple, plant-based ingredients. The limited-run launch highlights rising interest in citrus flavors paired with clean-label, better-for-you snack formulations.

Flowers Foods Expands Breakfast, Snacks

Tue, 05 May 2026 06:00:00 -0400

Flowers Foods is rolling out a wide range of breakfast and snack innovations across its brand portfolio, from gluten-free bagels to protein bars and indulgent baked goods. The launches reflect growing demand for personalized, convenient and better-for-you options, including regenerative organic and non-UPF formulations.

Prima Rethinks Protein Bar Formulation

Sat, 18 Apr 2026 09:30:00 -0400

Prima introduced an “ancestral” protein bar made with grass-fed beef tallow and egg yolks instead of conventional oils and additives. The approach required new solutions for sourcing, stability and manufacturing.

Frozen Finds New Growth Drivers

Fri, 27 Mar 2026 00:00:00 -0400

High-protein meals, $14.3B in takeout-style offerings and value-size formats are redefining how consumers use the freezer. From multigenerational dinners to Gen Z breakfast bowls at any hour, frozen is evolving beyond convenience into a daily solution.

Nature Valley Expands Soft-Baked Bar Line

Thu, 12 Mar 2026 08:00:00 -0400

Nature Valley introduced soft-baked snack bars inspired by peanut butter and jelly sandwiches and kid-focused flavors. The products pair nostalgic taste profiles with portable formats and added protein.

Protein Powers Cereal, Bar Boom

Fri, 06 Mar 2026 08:00:00 -0500

From high-protein granola and regenerative oats to crispy energy bites and indulgent mashups, cereal innovation climbed as much as 44% across segments. Clean label cues, functional ingredients and bold flavors set the table for an even crunchier 2026.

Purely Elizabeth Debuts Beauty Granola

Mon, 16 Feb 2026 08:00:00 -0500

Purely Elizabeth is entering the beauty-from-within space with Purely Glow Salted Vanilla Pistachio Granola, launched alongside New York Fashion Week. The limited-edition SKU taps rising collagen and pistachio demand, reinforcing food’s growing role in functional wellness routines.

Conagra Adds Protein-Packed Breakfast Bowls

Tue, 10 Feb 2026 08:00:00 -0500

Conagra Brands is expanding its Banquet portfolio with MEGA Breakfast Bowls designed to meet rising demand for high-protein morning meals. Featuring tray-in-tray steaming technology, the bowls combine convenience, value and texture-forward performance in four varieties.

Magic Spoon Expands Protein-Forward Breakfast

Fri, 23 Jan 2026 08:00:00 -0500

Magic Spoon is broadening its modern breakfast portfolio with protein-packed pastries and a marshmallow cereal inspired by classic favorites. The launches reinforce protein’s role in driving breakfast innovation while meeting on-the-go lifestyles.

Nutri-Grain Debuts Crunchy Bar Line

Thu, 08 Jan 2026 08:00:00 -0500

Nutri-Grain introduced Nutri-Grain Crunchy, a new bar line designed to deliver more whole grains and fiber with a crisp, mess-free bite. The launch reflects the brand’s continued refresh as consumers seek simple, approachable ways to close everyday nutrition gaps.

Dave’s Killer Bread Expands Better-For-You Snacks

Wed, 07 Jan 2026 08:00:00 -0500

Dave’s Killer Bread refreshed its better-for-you lineup with new organic breakfast bars and expanded snacking options. The updates span protein bars, snack bars and savory snack bites aimed at health-minded consumers.

Catalina Snacks Expands Protein Cereal Line With Bakery-Inspired Flavors

Mon, 05 Jan 2026 08:00:00 -0500

Catalina Snacks has introduced two new protein cereal flavors inspired by classic bakery favorites. The Strawberry Strudel and Apple Turnover varieties aim to deliver comfort-food appeal with real ingredients and protein-forward formulations for wellness-focused consumers.

KIND Expands Protein Portfolio With Granola, Bar Launches

Wed, 24 Dec 2025 08:00:00 -0500

KIND is introducing its first protein granola and expanding its Protein Max bar line as part of a broader January 2026 rollout. The launches reflect continued momentum behind high-protein, low–added sugar products built on familiar formats and whole-food ingredients.

Honey Bunches of Oats Launches Protein-Focused Cereal

Tue, 23 Dec 2025 08:00:00 -0500

Honey Bunches of Oats is expanding its cereal portfolio with a protein-forward offering designed to support everyday wellness. The launch reflects how legacy brands are adapting core products to meet sustained demand for added protein at breakfast.

Reese’s Puffs Unveils First New Flavor Combo in 30 Years

Fri, 12 Dec 2025 08:00:00 -0500

Reese’s Puffs is expanding beyond its classic milk chocolate profile with a richer Dark Chocolate cereal made with Hershey’s cocoa and real Reese’s Peanut Butter. The launch includes a collectible “Reese’s After Dark” box experience, filled with neon artwork and Easter eggs as the new flavor hits shelves nationwide.

GHOST Debuts Protein-Fortified Cinnamon Cereal Tapping Nostalgia Trend

Tue, 09 Dec 2025 10:00:00 -0500

GHOST has introduced a cinnamon-flavored protein cereal designed to merge nostalgic taste cues with higher protein content. The launch highlights continued category interest in hybrid products that pair familiar flavors with functional nutrition.

Floura Turns Fruit Waste Into Functional Fiber

garrisonr@bnpmedia.com (Robert Garrison) — Thu, 20 Nov 2025 00:00:00 -0500

Known for redefining ice cream, Jeni Britton now brings her creative spirit to gut health with Floura Fruit Crush Bars. Made from upcycled melon and tropical fruit rinds, the bars deliver delicious sustainability with a diverse fiber boost.

General Mills Expands Kernza Use in Cascadian Farm Cereals

Sun, 16 Nov 2025 11:00:00 -0500

General Mills is scaling its investment in Kernza, a perennial grain with deep roots that improve soil health and carbon sequestration. The expansion brings Kernza to four Cascadian Farm cereals, furthering the brand’s long-term sustainability goals.

Sous Vide Meets Southern Comfort: Biscuits & Gravy Reinvented

garrisonr@bnpmedia.com (Robert Garrison) — Thu, 13 Nov 2025 00:00:00 -0500

What happens when culinary creativity and food science collide? For Cuisine Solutions, it meant transforming one of breakfast’s messiest favorites into a handheld, protein-packed success story now heating up Costco shelves.

General Mills Unwraps Festive Holiday Lineup

Mon, 10 Nov 2025 08:00:00 -0500

General Mills is ringing in the holidays with new and returning favorites across its brands, including Cinnamon Toast Crunch Mexican-Style Hot Chocolate Cereal and Pillsbury x Peanuts cookie dough. The lineup also features new Nature Valley treats with a festive twist.

Linear Bar Redefines Protein Snacking with Organic Ingredients

Thu, 30 Oct 2025 08:00:00 -0400

Linear Bar delivers 20g of protein, 12g of fiber and a candy bar–like texture using organic ingredients and no artificial additives. The launch aligns with rising consumer demand for high-protein, clean-label snacks that don’t compromise on flavor or texture.

ALOHA Taps Cherry Trend With New Protein Bar

Thu, 23 Oct 2025 08:00:00 -0400

Cherry is having a moment, and ALOHA’s new Chocolate Cherry Bar proves why. The limited-edition flavor delivers comfort, function and flavor in one balanced bite.

Junkless Debuts Protein Bars with Candy-Bar Taste

Thu, 02 Oct 2025 08:00:00 -0400

Junkless is entering the protein bar space with a lineup designed for “functional indulgence,” offering 15g of protein, 3–5g of sugar and no artificial ingredients. Flavors like Chocolate Peanut Butter, Birthday Cake and Cookies & Cream aim to merge candy-bar taste with better-for-you nutrition.

Uncrustables Adds Higher Protein PB&Js

Mon, 29 Sep 2025 08:00:00 -0400

Uncrustables is fueling mornings with its first higher protein PB&Js, packing 12g of protein plus whole grains and fiber. The new flavors—Bright-Eyed Berry and Up & Apple—hit shelves nationwide this October.

Wild Fox Foods Debuts Clean-Label Snack Line of Nuts, Trail Mixes and Protein Bars

Fri, 19 Sep 2025 08:00:00 -0400

All Wild Fox Foods snacks are free from seed oils, refined sugars and artificial dyes, flavors and ingredients. Each product is gluten-free, grain-free, soy-free, glycerin-free and sugar alcohol-free.

Nature’s Path Debuts Organic Protein Granola With 10g Plant-Based Protein Per Serving

Mon, 15 Sep 2025 08:00:00 -0400

A protein granola on the market made with both organic pea protein and baked with coconut oil, these crunchy clusters are a source of fiber, healthy fats and sustained energy.