Proteins .taxonomy-header__description{ width: 675px !important; max-width: 100% !important; }

Image courtesy of: carlosgaw (iStock / Getty Images Plus)

Protein Icon

Explore trends in protein ingredients and innovations, consumer demand for high-protein products, and new technologies for protein extraction and processing. Content includes insights on various protein sources—including plant-based, animal-derived, and alternative proteins—as well as their applications in product development.

]]> https://www.preparedfoods.com/rss/2602-proteins en-us Clif Builders Adds White Fudge Oreo-Flavored Protein Bar Clif Builders is expanding its protein bar portfolio with the launch of a White Fudge Oreo-flavored variety inspired by the popular sandwich cookie. The gluten-free bar delivers 20g of plant-based protein and carbohydrates to support post-workout recovery while reflecting continued demand for indulgent flavors in functional nutrition products.

]]> http://www.preparedfoods.com/articles/131660 Wed, 10 Jun 2026 08:00:00 -0400 https://www.preparedfoods.com/articles/131660-clif-builders-adds-white-fudge-oreo-flavored-protein-bar OIKOS Adds Strawberry, Mocha Latte Protein Shakes OIKOS is expanding its ready-to-drink protein shake portfolio with the introduction of Strawberry and Mocha Latte varieties. The new flavors reflect growing consumer interest in fruit-forward protein beverages and coffee-inspired formats, while providing 30g of complete protein, prebiotic fiber and no artificial sweeteners or flavors.

]]> http://www.preparedfoods.com/articles/131640 Wed, 03 Jun 2026 08:00:00 -0400 https://www.preparedfoods.com/articles/131640-oikos-adds-strawberry-mocha-latte-protein-shakes Muscle Milk Reformulates Protein Shake Portfolio Muscle Milk has reformulated its ready-to-drink protein shake lineup with ultra-filtered milk and a simplified ingredient list containing half the ingredients of the previous formula. The shakes deliver 26-42g of complete protein per serving and are made without artificial sweeteners, flavors or added colors, reflecting growing demand for cleaner-label protein products.

]]> http://www.preparedfoods.com/articles/131638 Tue, 02 Jun 2026 10:00:00 -0400 https://www.preparedfoods.com/articles/131638-muscle-milk-reformulates-protein-shake-portfolio PopCorners Launches Protein-Packed Snacks PopCorners expanded its snack portfolio with a protein-focused line designed to meet growing consumer demand for convenient, high-protein snacks. Available in three flavors, the popped snacks deliver 9g of protein per serving while maintaining the brand’s signature airy crunch.

]]> http://www.preparedfoods.com/articles/131622 Wed, 27 May 2026 08:00:00 -0400 https://www.preparedfoods.com/articles/131622-popcorners-launches-protein-packed-snacks A Rising Tide Lifts All Proteins peckenpaughd@bnpmedia.com (Douglas J. Peckenpaugh) Protein’s evolution from essential nutrient to mainstream functional ingredient has transformed food and beverage innovation, with demand projected to climb steadily over the next decade. As brands expand protein fortification across categories, formulators face the challenge of balancing nutrition goals with the taste, texture and sensory experiences consumers expect.

]]> http://www.preparedfoods.com/articles/131620 Tue, 26 May 2026 00:00:00 -0400 https://www.preparedfoods.com/articles/131620-a-rising-tide-lifts-all-proteins Beyond Protein Grams: The Science Reshaping Functional Nutrition kantha@corvusblue.net (Kantha Shelke PhD, CFS) Protein claims may dominate packaging, but the next wave of innovation is happening at the molecular level. From bioactive peptides and free amino acids to complementary plant proteins and functional protein fractions, developers are rethinking how protein delivers performance, health benefits and consumer value.

]]> http://www.preparedfoods.com/articles/131604 Tue, 19 May 2026 00:00:00 -0400 https://www.preparedfoods.com/articles/131604-beyond-protein-grams-the-science-reshaping-functional-nutrition Golden Waffles Launches Protein, Fiber Boost Packs Golden Waffles introduced new Protein and Fiber Nutritional Boost Packs designed to work with its existing fresh-baked waffle program. The launch gives operators a simple way to align with growing consumer demand for protein, fiber and gut health while maintaining operational efficiency.

]]> http://www.preparedfoods.com/articles/131597 Fri, 15 May 2026 06:00:00 -0400 https://www.preparedfoods.com/articles/131597-golden-waffles-launches-protein-fiber-boost-packs Purely Elizabeth Expands Into Protein Granola Category Purely Elizabeth is entering the protein-focused snacking space with a whole-food approach to granola formulation. Made with ingredients such as pumpkin seeds, almonds, cashews and chia seeds, the new line combines protein, fiber and ancient grains in gluten-free, vegan formulations designed to balance functionality and flavor.

]]> http://www.preparedfoods.com/articles/131585 Wed, 13 May 2026 08:00:00 -0400 https://www.preparedfoods.com/articles/131585-purely-elizabeth-expands-into-protein-granola-category Sprouts Launches Functional Soda Brand Proda Sprouts Farmers Market introduced Proda, a functional soda beverage formulated with 10g of protein, 3g of fiber and zero sugar per can. Available in flavors including Classic Orange, Root Beer and Strawberry Lemonade, the beverage is positioned as a better-for-you refreshment option designed to deliver hydration and functional nutrition without sacrificing flavor.

]]> http://www.preparedfoods.com/articles/131586 Tue, 12 May 2026 17:00:00 -0400 https://www.preparedfoods.com/articles/131586-sprouts-launches-functional-soda-brand-proda LALA Launches Protein-Packed Yogurt Smoothies LALA is expanding its yogurt smoothie portfolio with the launch of LALA Plus, a lactose-free drinkable yogurt designed to deliver protein, fiber and calcium in a convenient format. Available in four fruit flavors, the new product targets consumers seeking nutrition-forward dairy beverages with added functional benefits.

]]> http://www.preparedfoods.com/articles/131575 Mon, 11 May 2026 08:00:00 -0400 https://www.preparedfoods.com/articles/131575-lala-launches-protein-packed-yogurt-smoothies New Protein Products Focus on Flavor, Convenience A wave of new protein products—from grass-fed meatballs to flavored SPAM and ready-to-cook chicken—highlights continued innovation in flavor and convenience. For product developers, the lineup reflects growing demand for quick-prep formats, global flavor influences and value-driven protein solutions.

]]> http://www.preparedfoods.com/articles/131538 Thu, 23 Apr 2026 00:00:00 -0400 https://www.preparedfoods.com/articles/131538-new-protein-products-focus-on-flavor-convenience PIILK Debuts Clean-Label Protein Drinks PIILK is launching direct-to-consumer in the US with a seven-ingredient, clean-label protein beverage powered by fermented yeast protein. The streamlined formulation and single-source protein approach signal ongoing opportunities for developers to simplify RTD protein systems while maintaining functionality and sensory appeal.

]]> http://www.preparedfoods.com/articles/131527 Sun, 19 Apr 2026 09:30:00 -0400 https://www.preparedfoods.com/articles/131527-piilk-debuts-clean-label-protein-drinks Prima Rethinks Protein Bar Formulation Prima introduced an “ancestral” protein bar made with grass-fed beef tallow and egg yolks instead of conventional oils and additives. The approach required new solutions for sourcing, stability and manufacturing.

]]> http://www.preparedfoods.com/articles/131526 Sat, 18 Apr 2026 09:30:00 -0400 https://www.preparedfoods.com/articles/131526-prima-rethinks-protein-bar-formulation Singing Pastures Secures Investment Boost Bullish invests in the pasture-raised snack brand as demand rises for transparent, functional protein options. The move reflects growing interest in cleaner-label meat snacks and shifting preferences in on-the-go nutrition.

]]> http://www.preparedfoods.com/articles/131535 Fri, 17 Apr 2026 06:15:00 -0400 https://www.preparedfoods.com/articles/131535-singing-pastures-secures-investment-boost Protein Quality Confusion Opens Door For Innovation Consumers prioritize taste, simplicity and overall health cues over scientific definitions of protein quality. The disconnect highlights new opportunities for product developers to better align messaging with shopper expectations.

]]> http://www.preparedfoods.com/articles/131503 Wed, 08 Apr 2026 06:00:00 -0400 https://www.preparedfoods.com/articles/131503-protein-quality-confusion-opens-door-for-innovation American Egg Board Invests $1M in School Breakfasts The American Egg Board is investing $1 million to bring more egg-based breakfast options to schools nationwide. The effort aligns with updated dietary guidance positioning eggs as a top protein choice for children’s health and development.

]]> http://www.preparedfoods.com/articles/131499 Fri, 03 Apr 2026 07:00:00 -0400 https://www.preparedfoods.com/articles/131499-american-egg-board-invests-1m-in-school-breakfasts Perfect Snacks Launches Protein + Prebiotics Bar Perfect Snacks is introducing Protein + Prebiotics, a refrigerated bar delivering 20g of protein and prebiotic fiber without artificial ingredients. The launch reflects demand for high-protein snacks that also support gut health and clean-label expectations.

]]> http://www.preparedfoods.com/articles/131484 Mon, 30 Mar 2026 08:00:00 -0400 https://www.preparedfoods.com/articles/131484-perfect-snacks-launches-protein-prebiotics-bar Javvy Coffee Launches Clear Protein Refreshers Javvy Coffee is expanding its protein lineup with Clear Protein Refreshers, combining protein, caffeine and electrolytes in a lighter format. The new offering delivers functional benefits without artificial ingredients or added sugar

]]> http://www.preparedfoods.com/articles/131475 Tue, 24 Mar 2026 03:00:00 -0400 https://www.preparedfoods.com/articles/131475-javvy-coffee-launches-clear-protein-refreshers Elmhurst 1925 Enters RTD Protein Category Elmhurst 1925 expands into ready-to-drink protein with a clean-label offering built on nuts, legumes and minimal ingredients. The new line pairs high protein performance with smooth texture and no gums, oils or artificial sweeteners.

]]> http://www.preparedfoods.com/articles/131459 Wed, 18 Mar 2026 08:00:00 -0400 https://www.preparedfoods.com/articles/131459-elmhurst-1925-enters-rtd-protein-category Urban Remedy Expands Protein Collagen Shakes Urban Remedy adds a strawberry variety to its best-selling protein collagen shake line, delivering up to 30g of protein with no added sugar. The expansion reflects growing interest in multifunctional beverages supporting recovery, beauty and daily nutrition.

]]> http://www.preparedfoods.com/articles/131460 Tue, 17 Mar 2026 17:00:00 -0400 https://www.preparedfoods.com/articles/131460-urban-remedy-expands-protein-collagen-shakes Kraft Mac & Cheese Debuts PowerMac New PowerMac delivers 17g of protein and 6g of fiber per serving while maintaining the taste and convenience consumers expect. The innovation targets growing demand for better-for-you comfort foods at an accessible price point.

]]> http://www.preparedfoods.com/articles/131457 Tue, 17 Mar 2026 08:00:00 -0400 https://www.preparedfoods.com/articles/131457-kraft-mac-and-cheese-debuts-powermac Protein Pints Expands Line With Two Flavors Protein Pints is adding Salted Caramel and Banana Graham Slam to its lineup of high-protein ice cream. Each pint delivers 30g of protein, 85% less sugar than traditional ice cream and no artificial sweeteners.

]]> http://www.preparedfoods.com/articles/131449 Sun, 15 Mar 2026 05:00:00 -0400 https://www.preparedfoods.com/articles/131449-protein-pints-expands-line-with-two-flavors DON’T QUIT Rebrands as SkyPop Protein Soda Protein beverage company DON’T QUIT has rebranded as SkyPop following early traction for its protein soda across major retailers. The brand aims to expand the modern soda category by pairing classic soda flavors with 10g of whey protein, zero sugar and 45 calories per can.

]]> http://www.preparedfoods.com/articles/131444 Wed, 11 Mar 2026 05:00:00 -0400 https://www.preparedfoods.com/articles/131444-dont-quit-rebrands-as-skypop-protein-soda Doritos Enters Protein Snack Segment PepsiCo Foods US is launching Doritos Protein chips with 10g of protein per ounce and a 17g single-serve format to follow. The formulation uses dairy-based protein and contains no artificial colors or flavors.

]]> http://www.preparedfoods.com/articles/131410 Sun, 01 Mar 2026 08:00:00 -0500 https://www.preparedfoods.com/articles/131410-doritos-enters-protein-snack-segment Laird Superfood Enters Dairy With Protein Coffee Laird Superfood expands beyond plant-based with a dairy-powered Protein Coffee featuring whey, milk protein and lion’s mane mushroom. The powdered blend delivers 10g of protein per serving and targets muscle recovery, satiety and cognitive support.

]]> http://www.preparedfoods.com/articles/131374 Wed, 18 Feb 2026 06:00:00 -0500 https://www.preparedfoods.com/articles/131374-laird-superfood-enters-dairy-with-protein-coffee Genius Gourmet Grows SKIPPY Protein Line Genius Gourmet is building momentum with its SKIPPY-inspired protein snacks as distribution expands across grocery and convenience channels. The lineup blends nostalgic peanut butter flavor with protein-forward formats designed to meet modern snacking needs without sacrificing taste.

]]> http://www.preparedfoods.com/articles/131342 Thu, 12 Feb 2026 08:00:00 -0500 https://www.preparedfoods.com/articles/131342-genius-gourmet-grows-skippy-protein-line How Snacking Trends Reshape US Innovation luann.williams@innovami.com (Lu Ann Williams) Innova Market Insights finds US snacking is being reshaped by health-driven priorities, blurred meal occasions and demand for bold, craveable formats. From protein-forward and gut-health snacks to smart mashups and frozen innovation, brands face growing pressure to balance wellness, comfort and indulgence.

]]> http://www.preparedfoods.com/articles/131336 Mon, 09 Feb 2026 00:00:00 -0500 https://www.preparedfoods.com/articles/131336-how-snacking-trends-reshape-us-innovation Kraft Launches Protein Cheese Sticks Kraft Natural Cheese is expanding its snack lineup with Protein Cheese Sticks designed for on-the-go, protein-forward eating. Available in Mild Cheddar and Pepper Jack, each stick delivers 17g of protein with half the fat of traditional varieties.

]]> http://www.preparedfoods.com/articles/131329 Thu, 05 Feb 2026 08:00:00 -0500 https://www.preparedfoods.com/articles/131329-kraft-launches-protein-cheese-sticks Bloom Nutrition Launches Clear Protein Powder Bloom Nutrition introduced Bloom Clear Protein, a clear whey protein isolate and collagen blend designed to deliver performance and beauty benefits without the heaviness of traditional shakes. The light, fruit-forward format targets consumers seeking higher protein intake in low-sugar, low-fat beverages that fit modern wellness routines.

]]> http://www.preparedfoods.com/articles/131307 Wed, 28 Jan 2026 05:00:00 -0500 https://www.preparedfoods.com/articles/131307-bloom-nutrition-launches-clear-protein-powder Veracity Launches Plant-Based Metabolic Protein Veracity introduced Metabolic Power Protein, a plant-based protein formulated to support lean muscle as a driver of metabolic health. Enhanced with the patented MyoVera ingredient, the product is designed to improve protein use while supporting energy, satiety and long-term metabolic strength.

]]> http://www.preparedfoods.com/articles/131306 Tue, 27 Jan 2026 10:00:00 -0500 https://www.preparedfoods.com/articles/131306-veracity-launches-plant-based-metabolic-protein