Minerals

Functional Energy Drinks Expand With FLRT

Tue, 28 Apr 2026 13:00:00 -0400

FLRT enters the energy drink category with a zero-sugar formulation featuring 200mg of caffeine and added vitamins and minerals. The product reflects continued demand for functional beverages that support energy, focus and wellness benefits.

Bucked Up Expands RTD Beverage Line

Wed, 22 Apr 2026 09:30:00 -0400

The brand adds two functional beverages to its growing RTD portfolio. The launches reflect rising demand for multifunctional drinks beyond traditional energy and hydration.

AIDP Partners With Zinpro on Zinc

Mon, 02 Mar 2026 10:00:00 -0500

AIDP and Zinpro Corp. have formed a marketing and distribution partnership to expand sales of Zinpro Zinc LG, a clinically researched zinc lysine glutamate, in the US. The ingredient offers enhanced bioavailability and targets widespread zinc intake gaps, positioning brands to deliver next-generation mineral supplements.

RECOVER 180 Expands Lineup With New Flavors

Wed, 04 Feb 2026 09:00:00 -0500

RECOVER 180 is expanding its organic hydration lineup with the launch of Tropical Ice and Orange Cream. The new flavors reinforce the brand’s focus on clean, functional hydration for athletes and active consumers seeking better-for-you alternatives to traditional sports drinks.

Dialed Moods Launches Sea Moss, Shilajit Gummies

Fri, 19 Dec 2025 06:00:00 -0500

Dialed Moods has expanded its wellness portfolio with the introduction of sea moss and shilajit gummies. The new products tap into growing consumer interest in functional, plant-based supplements designed to support daily health, energy and mental clarity.

Celt Salt Debuts HydroCelt, a Clean Electrolyte Mix for Faster Hydration

Wed, 17 Dec 2025 06:00:00 -0500

HydroCelt launches with Citrus Splash and Peachy Twist, offering 600mg of Celt Salt and stomach-friendly electrolytes for smoother, more effective hydration. Formulated without preservatives, additives or artificial ingredients, the mix targets athletes, workers and anyone seeking clean, everyday hydration support.

Tiny Wins Launches Invisible Nutrition Blends for Kids

Tue, 16 Dec 2025 06:00:00 -0500

Tiny Wins debuts science-backed sweet and savory blends that deliver at least half of kids’ daily essential nutrients from real fruits, vegetables and superfoods. Designed to vanish into everyday foods, the formulas offer a stress-free solution for nourishing picky eaters.

Trace Launches ConcenTrace Daily Mineral Powder for Whole-Body Wellness

Wed, 09 Jul 2025 09:00:00 -0400

Available in three flavors: Blue Raspberry, Blue Hawaiian and Blue Açaí, this drink mix combines Trace's full-spectrum mineral complex with antioxidant-rich blue spirulina, transforming daily remineralization into a flavorful, all-natural wellness ritual.

Life Time Adds Bold New Flavors to LTH Hydrate Line During National Hydration Month

Sat, 28 Jun 2025 09:00:00 -0400

Many things contribute to dehydration including exercise, stress, caffeine and alcohol use. This leads to poor digestion, headaches, slower workout recovery, reduced strength, increased cravings, muscle cramps and fatigue.

Jungbunzlauer:Taste—Plus Texture

Fri, 27 Jun 2025 07:00:00 -0400

The company will spotlight its broad and growing offering of high-performing, functional ingredients that support cleaner, more sustainable product development across food, beverage, and nutrition.

Big Bold Health HTB Immune Energy Chews

Sat, 17 May 2025 09:00:00 -0400

Big Bold Health has launched HTB Immune Energy Chews for a daily dose of organic sprouted Himalayan Tartary Buckwheat (HTB) and essential nutrients such as zinc, magnesium, vitamin C, vitamin D, as well as cocoa.

Sports Nutrition Goes Mainstream: How Performance Products Are Powering the Everyday Consumer

luann.williams@innovami.com (Lu Ann Williams) — Tue, 06 May 2025 00:00:00 -0400

Today, sports nutrition products occupy shelf space across the retail landscape and capture the attention of not only serious sports enthusiasts but also casual active participants and regular consumers simply looking for a boost.

Nutritional Strategies for Enhancing Cognitive Health and Longevity

Wed, 19 Feb 2025 05:00:00 -0500

A growing interest in brain health supplements, driven by aging populations and the desire for mental clarity, has fueled a market projected to grow from $8.2 billion in 2024 to over $15 billion by 2034. Ingredients that support cognitive function, such as gamma-aminobutyric acid, are gaining attention for their potential to enhance memory, focus, and overall brain health.

Roundhouse Provisions Basecamp Complete Plant-Based Shake

Mon, 16 Dec 2024 15:00:00 -0500

This chocolate-flavored meal replacement shake that's designed to support the body with everything it needs to thrive, Roundhouse Provisions Basecamp Complete provides complete nutrition.

SIRIO GummiBiotic

Sat, 02 Nov 2024 09:00:00 -0400

The line includes three vegetarian gummies, each uniquely formulated for specific needs: GummiBiotics Defense to help support immune health, GummiBiotics IBS Ease to alleviate IBS symptoms, and GummiBiotics Lean to aid in abdominal fat burning.

Nurri Protein Milk Shakes

Sun, 06 Oct 2024 10:00:00 -0400

Using advanced ultrafiltration technology, Nurri's new Milk Shakes retain essential proteins and minerals while delivering a rich, creamy taste with high protein and low sugar.

Ka'Chava Superfood-Packed Nutrition Shake

Sun, 29 Sep 2024 07:00:00 -0400

Every serving of Ka'Chava contains a blend of superfoods, protein, essential vitamins, minerals, greens, probiotics, prebiotic fiber, adaptogens, antioxidants, omegas, MCTs, digestive enzymes and more.

IBSA USA Care Line Dietary Supplements

Sat, 21 Sep 2024 10:00:00 -0400

These offerings showcase IBSA’s commitment to enhancing health through select dietary supplements that use novel technology for absorption, tolerability, and user convenience.

MET-Rx BIG 100 Granola Bars

Sun, 15 Sep 2024 10:00:00 -0400

Aiming to elevate consumers' fitness journeys, MET-Rx's newest flavor innovations are designed to add excitement and variety to MET-Rx's flavor profiles without sacrificing substance.

Kate Farms Strawberry Flavor Nutrition Shake And Standard 1.4

Wed, 19 Jun 2024 06:00:00 -0400

Kate Farms prioritizes high-quality ingredients to provide nutrition, and believes that a shake doesn't need to be pink to enjoy an organic natural strawberry flavor.

MegaFood 3-in-1 Iron Energy Gummies

Wed, 13 Mar 2024 05:15:00 -0400

While the Blood Builder iron supplements were developed for people with iron deficiency, MegaFood Iron Energy Gummies offers a lower potency formula with a moderate 4mg of iron per serving to support the whole family's energy needs.

Garden of Life Vitamin Code Gummies

Wed, 08 Nov 2023 05:15:00 -0500

Garden of Life®, the carbon-neutral company operating in science-based formulas made from clean, traceable, non-GMO ingredients, introduced a new gummy extension to its popular Vitamin Code line, with seven products formulated to fit a variety of needs.

Zurvita’s Zeal All-in-One Nutritional Drink in Horchata Flavor

Wed, 01 Nov 2023 05:15:00 -0400

Each Zeal drink mix includes more than 56 whole food nutrients containing over 120 vitamins, minerals, and antioxidants - a natural source of clean energy that provides consistent, stable, long-lasting energy.

Island Abbey Foods Expands Gummy Facility with State-of-the-Art Production Line

Mon, 23 Oct 2023 13:30:00 -0400

In the Summer of 2023, the company brought its newest manufacturing capabilities online with considerably increased capacity and new technology including a heavy suspension skid, enabling market-leading loads of active ingredients within a gummy, and increased capacity for their unique honey gummies.

Moon Juice Mini Dew 2 in 1 Daily Electrolytes + Minerals

Wed, 13 Sep 2023 06:30:00 -0400

The product's microplastic-free Himalayan pink salt electrolyte has 270mg of sodium and chelated forms of potassium and magnesium for optimal daily hydration and easy absorption.

Soylent High Protein Shake Vanilla

Wed, 30 Aug 2023 08:00:00 -0400

Soylent's Complete Protein Shakes are made with 30g of complete plant protein, 28 immune supporting vitamins & minerals, zero sugar, 1,000mg Omega-3, 250 calories of slow-burning carbs, and 60% of the daily recommended value of protein.

BODYARMOR Flash I.V.

Wed, 02 Aug 2023 06:00:00 -0400

Developed with a coconut water base like other BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with electrolytes.

Bigelow Tea Black, Herbal Teas Featuring Functional Benefits

Wed, 19 Jul 2023 07:00:00 -0400

Bigelow Tea continues to transform its offerings with Peak Energy™ Black Tea plus extra L-Theanine and Caffeine, Whispering Wildflowers™ Herbal Tea plus L-Theanine, and Ginger Honey Herbal Tea plus Zinc where each blend provides flavor while featuring ingredients and nutrients with functional benefits.

Goode Health Launches Ultimate Wellness Blend to Address Nutrient Hunger Gap

Wed, 19 Jul 2023 06:00:00 -0400

Now available to consumers after an extensive research and test pilot phase, the smoothie blend comes in two flavors, Moroccan Chocolate and Vanilla Spice, both of which can be customized with up to four boosters: immune support, metabolism, vascular and recovery.

Electrolit Hydration Beverage Mango Flavor

Wed, 12 Jul 2023 07:00:00 -0400

Each 21fl-oz serving of Electrolit contains 326mg of electrolytes alongside real glucose- a natural source of energy that boosts the body's recovery from dehydration.