Vitamins & Vitamin-like

Functional Energy Drinks Expand With FLRT

Tue, 28 Apr 2026 13:00:00 -0400

FLRT enters the energy drink category with a zero-sugar formulation featuring 200mg of caffeine and added vitamins and minerals. The product reflects continued demand for functional beverages that support energy, focus and wellness benefits.

Mojo Expands Energy Pouch Lineup

Fri, 17 Apr 2026 09:30:00 -0400

Mojo Energy Pouches introduced a Sour Apple variety, expanding its zero-sugar, pouch-based caffeine lineup with a green tea-derived formulation. The format’s portability and mix-and-match flavor potential highlight evolving opportunities for product developers exploring alternative caffeine delivery systems beyond traditional beverages.

De La Calle Launches Strawberry Citrus Soda

Thu, 16 Apr 2026 09:30:00 -0400

De La Calle introduced Strawberry Citrus, a fermented soda blending strawberry and citrus flavors with a low-sugar, functional profile. The launch underscores how brands are evolving traditional beverages with bold flavor, better-for-you positioning and cultural storytelling that resonates with modern consumers.

VitaCup Debuts Creatine Coffee Stick Packs

Wed, 15 Apr 2026 09:00:00 -0400

VitaCup launched creatine-infused coffee stick packs, delivering a clinically studied dose of creatine alongside vitamins and caffeine in a portable format. The innovation highlights growing opportunities for developers to merge sports nutrition ingredients with everyday beverage routines.

Greater Than Launches Women-First Hydration Platform

Tue, 03 Mar 2026 12:00:00 -0500

Greater Than is repositioning hydration around how women’s bodies actually work, blending coconut water, plant-based fiber and essential vitamins into a nutrient-dense elixir. With new 12oz sleek cans and a 2026 national retail rollout, the brand’s GoddessLand platform reframes hydration as daily nourishment, not just performance.

True Citrus Debuts Functional Drink Mix Line

Tue, 03 Mar 2026 10:00:00 -0500

True Citrus is expanding into functional wellness with three powdered drink mixes formulated to support cravings control, immunity and clean energy without sugar or artificial sweeteners. Available exclusively online, the Non-GMO, vegan and gluten-free line blends plant-based actives, prebiotic fiber and electrolytes to turn water into a daily health ritual.

RECOVER 180 Expands Lineup With New Flavors

Wed, 04 Feb 2026 09:00:00 -0500

RECOVER 180 is expanding its organic hydration lineup with the launch of Tropical Ice and Orange Cream. The new flavors reinforce the brand’s focus on clean, functional hydration for athletes and active consumers seeking better-for-you alternatives to traditional sports drinks.

DripDrop Launches Zero Sugar Plus Hydration

Tue, 03 Feb 2026 14:00:00 -0500

DripDrop Hydration is expanding its portfolio with Zero Sugar Plus, a clean-label electrolyte drink mix designed for daily hydration and recovery. The new formula delivers three times the electrolytes of leading sports drinks with zero sugar and no artificial sweeteners.

good2grow Expands BIGGER Juice Line

Tue, 03 Feb 2026 08:00:00 -0500

good2grow is adding a fourth flavor to its BIGGER juice line with Watermelon Berry Twist, following strong consumer testing and sustained performance at retail. The launch highlights how larger pack sizes, kid-friendly functionality and no-added-sugar formulations can drive repeat purchase and outsized growth in the kids’ beverage space.

Beyond Meat Debuts Plant-Based Beverage

Mon, 19 Jan 2026 08:00:00 -0500

Beyond Meat is expanding beyond meat alternatives with Beyond Immerse, a functional plant-based beverage. The new line delivers protein, fiber and electrolytes in three flavors and two protein levels, available exclusively via Beyond Test Kitchen.

Robard Launches Biocare2 for Weight Transitions

Tue, 13 Jan 2026 10:00:00 -0500

Robard introduced Biocare2, a high-protein, fiber-rich beverage designed to support individuals transitioning beyond active weight management therapies. The formulation focuses on satiety, muscle preservation and metabolic health for long-term success.

Tiny Wins Launches Invisible Nutrition Blends for Kids

Tue, 16 Dec 2025 06:00:00 -0500

Tiny Wins debuts science-backed sweet and savory blends that deliver at least half of kids’ daily essential nutrients from real fruits, vegetables and superfoods. Designed to vanish into everyday foods, the formulas offer a stress-free solution for nourishing picky eaters.

Suja Organic Launches New Line of Multivitamin Wellness Shots

Tue, 25 Nov 2025 05:00:00 -0500

Suja Organic has debuted three new Multivitamin wellness shots—featuring fiber, magnesium or biotin—to simplify on-the-go nutrition. Made with organic superfood ingredients and energizing B-vitamins, the shots are now available in the refrigerated section at Kroger banner stores nationwide.

Mojo Energy Pouches Launch Limited-Edition Cinnamon Churro Flavor

Mon, 17 Nov 2025 11:00:00 -0500

Mojo Energy Pouches unveiled a limited-edition Cinnamon Churro flavor, offering a warm mix of cinnamon and brown sugar with 50mg of caffeine, B-vitamins and adaptogens. The zero-sugar, on-the-go format delivers a seasonal twist on functional energy.

Productive Health Co. Debuts AUTOFOCUS Functional Beverage

Wed, 05 Nov 2025 06:00:00 -0500

Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.

Vive Organic Expands Energy Shot Line

Tue, 04 Nov 2025 12:00:00 -0500

Vive Organic, a Suja Life brand, is introducing Energy + Focus and Energy Extra Strength shots to Kroger stores nationwide. Each cold-pressed, doctor-crafted blend features functional ingredients like green tea caffeine, L-Theanine and adaptogenic mushrooms for sustained energy and focus.

ICL Food Specialties: On-Trend Taste, Function

Tue, 28 Oct 2025 03:00:00 -0400

SupplySide Global is the premier event for health and nutrition industries, uniting professionals from the dietary supplement, food and beverage, pet health, and personal care industries.

Jungbunzlauer: Bioavailable Magnesium

Wed, 22 Oct 2025 03:00:00 -0400

The new product will launch during SupplySide Global 2025 in Las Vegas, with a simultaneous presentation at CPHI Frankfurt, Germany. It showcases Jungbunzlauer's commitment to meeting global demand for premium, science-based mineral solutions.

GORGIE Returns to Erewhon with Cherry Crush Smoothie Collaboration

Tue, 07 Oct 2025 16:00:00 -0400

GORGIE is back on the Erewhon smoothie menu with its Cherry Crush creation, blending the brand’s Cherry Lime energy drink with fruit-forward ingredients for a refreshing, low-sugar option. The limited-time collaboration runs at Erewhon locations across Los Angeles through year-end.

Lifeway Launches Muscle Mates Functional Drink

Wed, 01 Oct 2025 05:00:00 -0400

Lifeway Foods is entering the performance nutrition space with Muscle Mates, a lactose-free drink delivering 20g of protein, 5g of creatine and 12 probiotic cultures in flavors like Mixed Berry, Vanilla and Strawberry Banana. Set to roll out nationwide by year-end, the line targets rising consumer demand for strength, recovery and microbiome support.

Fueling Performance at the Cellular Level

info@mariespano.com (Marie Spano MS, RDN) — Tue, 16 Sep 2025 06:00:00 -0400

Sports nutrition is moving beyond protein powders and into the science of cellular energy. These next-generation ingredients promise better recovery, improved endurance and longer-lasting performance.

Huel Launches Daily Greens RTD With 42 Nutrients and Superfoods

Sun, 14 Sep 2025 09:00:00 -0400

Packed with 42 vitamins, minerals and superfoods, along with adaptogens and 4g of dietary fiber, Huel's Daily Greens RTD offers powerful greens in every sip for an easy on-the-go nutrition boost.

Tropicana Launches Essentials Juice Line to Address Value and Fortification Trends

Fri, 12 Sep 2025 08:00:00 -0400

The blends combine orange, apple and pear juices, providing a source of vitamins C and E, calcium and vitamin D, with no added sugar.

Health-Ade Adds Classic Cola to SunSip Prebiotic Soda Line

Sun, 07 Sep 2025 08:00:00 -0400

The formulation provides prebiotic fiber along with vitamins C, B6, and B12, plus minerals zinc and selenium. Each 12oz can contains 5g sugar, 35 calories, and no artificial ingredients.

ChildLife Essentials Unveils Sugar-Free Strawberry Lemon Multi-Vitamin Gummies for Kids

Sun, 31 Aug 2025 08:00:00 -0400

ChildLife uses all-natural, non-GMO ingredients with no fillers, artificial colors, sweeteners or flavors, and everything is gluten-free.

Celestial Seasonings Expands Wellness Tea Portfolio with New Functional Blends

Wed, 06 Aug 2025 06:00:00 -0400

The new blends incorporate botanical ingredients tied to trending wellness benefits—such as mood support, detoxification, hormonal balance, and immune function.

GoodBelly Launches Reformulated Wellness Shots with Prebiotics, Probiotics, and Vitamins

Wed, 06 Aug 2025 05:00:00 -0400

The updated formulation includes 3g of prebiotic fiber, the clinically studied DE111 probiotic strain (Bacillus subtilis), and essential vitamins, targeting gut and immune health in a compact format.

Jungbunzlauer: Functional Gummies

Fri, 11 Jul 2025 10:00:00 -0400

With the global gummy supplement category projected to more than double in size by 2030 to US $52.2 billion[i] and nearly two-thirds of U.S adults now favor gummies over tablets[ii] Jungbunzlauer's offer reflects the shifting preferences shaping this rapidly expanding category.

PureBulk Unveils Tasty Clear Electrolytes for Clean, Effective Hydration

Wed, 09 Jul 2025 07:00:00 -0400

his high-potency electrolyte mix is formulated to meet the needs of ketogenic dieters, athletes, and consumers seeking effective hydration with optimal absorption.

Boost Your Immunity: The Power of Vitamin A, Retinoids & Carotenoids

danamccurdy@hotmail.com (Dana McCurdy, PhD) — Mon, 07 Jul 2025 00:00:00 -0400

Discover how Vitamin A, in its forms like retinoids and carotenoids, powers your immune system, supports vision, and offers protective benefits against various health challenges.