Bioactives, Specialty/Other

Om Mushrooms Introduces Vanilla Chai Latte Blend

Wed, 03 Jun 2026 09:00:00 -0400

Om Mushrooms expanded its functional latte lineup with the launch of a Vanilla Chai Latte Blend, available at Whole Foods Market stores nationwide and online. The beverage delivers 2,000mg of organic whole food mushrooms per serving, along with beta-glucans and 35mg of caffeine to support focus, calm and daily wellness.

KA-EX Launches RTD Creatine Beverage With Push-Cap Technology

Tue, 19 May 2026 18:00:00 -0400

KA-EX introduced Creatine EAA+ Booster, a ready-to-drink functional beverage designed to overcome creatine stability challenges in RTD formulations. Featuring a patented push-cap system and a blend of creatine, amino acids, caffeine and electrolytes, the launch highlights ongoing innovation in performance-focused beverage delivery systems.

RTD Beverages Target Hormonal Wellness

Wed, 29 Apr 2026 09:00:00 -0400

The Cycle is expanding its ready-to-drink portfolio with two beverages designed for perimenopause and menopause. The launch reflects growing interest in functional drinks targeting women’s health across life stages.

ActivatedYou Launches Morning Lift Coffee

Wed, 14 Jan 2026 07:00:00 -0500

ActivatedYou debuted Morning Lift, a Certified Organic instant coffee formulated with functional mushrooms, botanicals and MCTs. The daily blend is designed to deliver sustained energy, mental clarity and metabolic support without the crash of traditional coffee.

Smearcase Wins RCM Excelerator Grand Prize

Sun, 28 Dec 2025 09:15:00 -0500

Smearcase, a New York City–based startup, has won the $100,000 Grand Prize at the Real California Milk Excelerator product innovation competition. The brand’s cottage cheese–based ice cream reflects growing interest in protein-forward, functional dairy formats that bridge indulgence and performance nutrition.

Industry Leaders Form Functional Mushroom Council

Tue, 25 Nov 2025 06:00:00 -0500

Top North American growers, suppliers and brands have launched the Functional Mushroom Council to strengthen quality standards and boost scientific understanding of functional mushrooms. With the category projected to surpass $2 billion by 2025, the new coalition plans to drive research, transparency and innovation across the rapidly expanding market.

Suja Organic Launches New Line of Multivitamin Wellness Shots

Tue, 25 Nov 2025 05:00:00 -0500

Suja Organic has debuted three new Multivitamin wellness shots—featuring fiber, magnesium or biotin—to simplify on-the-go nutrition. Made with organic superfood ingredients and energizing B-vitamins, the shots are now available in the refrigerated section at Kroger banner stores nationwide.

G FUEL Unveils Next-Gen Formula 2.0 for Clean Energy and Peak Performance

Sat, 20 Sep 2025 09:00:00 -0400

G FUEL’s Formula 2.0 is here, featuring a cleaner mix, no chalkiness, steady energy release and a boost in amino acids and antioxidants. The launch also debuts a bold new look that reflects G FUEL’s next-generation performance.

Huel Launches Daily Greens RTD With 42 Nutrients and Superfoods

Sun, 14 Sep 2025 09:00:00 -0400

Packed with 42 vitamins, minerals and superfoods, along with adaptogens and 4g of dietary fiber, Huel's Daily Greens RTD offers powerful greens in every sip for an easy on-the-go nutrition boost.

Brightseed Research Finds Nearly Half of US Adults Now Identify as Bioactivists

Mon, 08 Sep 2025 06:00:00 -0400

The updated findings revealed that 45% of US adults now identify as Bioactivists – proactive, health-conscious consumers who see health as a foundation rather than a fix, and who are increasingly seeking products with proven health benefits.

Protein’s Power in Healthy Aging: Beyond Muscle to Mind, Skin and Vitality

DrLiz@lincnutrition.com.au (Liz Isenring ,PhD.) — Mon, 18 Aug 2025 00:00:00 -0400

Protein innovation is moving beyond muscle to support brain health, skin vitality, and overall resilience. Science-backed solutions are helping older adults not just live longer, but live better.

Arden’s Garden Enters Functional Mushroom Beverage Market with New FOCUS+

Tue, 12 Aug 2025 18:00:00 -0400

FOCUS+ contains a blend of brain-friendly powerhouse ingredients like lion's mane, reishi, cordyceps, ashwagandha, bacopa, along with the smooth caffeine lift of Green Tea.

Ozzi Debuts Natural Evening Drink for Appetite Control as GLP-1 Alternative

Wed, 30 Jul 2025 04:00:00 -0400

Designed as a GLP-1 alternative, the product offers a non-prescription option for adults seeking to manage stress-related snacking, particularly in the hours after work.

Recess Orange Vanilla Sparkling Water

Sun, 25 May 2025 09:00:00 -0400

Recess is tapping in to the healthy soda trend this summer with a classic flavor combo, but with Recess’ calming magnesium and balancing adaptogens.

Sēkwl Beverage House Adaptogenic Sparkling Waters

Sat, 24 May 2025 10:00:00 -0400

As the industry of functional beverages and prebiotic sodas expands, Sēkwl Beverage House enters the market with a bold vision: to redefine refreshment through plant and fungi-based ingredients that promote balance, focus, and recovery.

Cymbiotika Liquid Colostrum for Immune and Gut Health

Sun, 18 May 2025 09:00:00 -0400

Colostrum, sometimes referred to as "nature's first food," is a nutrient-dense substance produced by mammals shortly after giving birth. Packed with essential vitamins, antibodies, and immune-boosting compounds, it plays a crucial role in supporting overall health.

Gelita: Active Aging

Mon, 31 Mar 2025 10:45:00 -0400

With a growing number of consumers turning to supplements, foods and beverages that actively boost outward appearance, GELITA is seeing great interest in VERISOL, its beauty-from-within solution.

Big Greens Superfoods Drink Mix

Sun, 16 Mar 2025 09:00:00 -0400

Available in two bold flavors, Berry Good and Just Chocolate, it packs a high-dose punch with key ingredients like spirulina, KSM-66 ashwagandha, DE111 probiotic, and over 40 superfoods.

HappyPop Functional Energy Drink

Sun, 15 Dec 2024 09:00:00 -0500

HappyPop is a new functional energy drink formulated with natural fruit juices, organic green coffee beans, apple cider vinegar and adaptogens like ashwagandha, rhodiola and Mucuna Pruriens.

Celsius Essentials Watermelon Ice and Grape Slush Flavors

Sun, 10 Nov 2024 09:00:00 -0500

The CELSIUS ESSENTIALS line features boldly flavored performance energy drinks that are made up of the METAPLUS® blend and added aminos, helping support physical and cognitive performance.

Host Defense BrainPower Stack Powder

Sat, 09 Nov 2024 09:00:00 -0500

The formula was developed by renowned mycologist Paul Stamets. Known for his advanced research on mushroom mycelium and psilocybin, Stamets's contributions in the world of mycology have led to new ways of harnessing the power of fungi to support the health of both people and planet.

ÖRLÖ Nutrition's Icelandic Ultra Spirulina Line

Sun, 03 Nov 2024 09:00:00 -0500

Harnessing the power of Iceland's natural environment, ÖRLÖ uses patented Energy to Food (E2F) technology to produce carbon-negative algae-based supplements. These supplements offer nutrition with a minimal environmental footprint.

AIDP: Brain Boost for Gamers

Thu, 26 Sep 2024 12:00:00 -0400

AIDP, Inc. announces a new clinical study published in Cureus Journal for Mangifera indica extract under the brand name Stadice® from Zeus Hygia, Life Sciences, Telangana, India.

YouChews Chewable Nutritional Supplements

Sun, 01 Sep 2024 10:00:00 -0400

Each nutritionally potent chewable delivers the cognitive benefits of caffeine, equivalent to an 8oz cup of coffee, with just 2g of sugar.

Sunrider IntelliRise Nootropic Beverage

Sat, 31 Aug 2024 10:00:00 -0400

IntelliRise features a blend of functional mushrooms and adaptogenic plants, including lions mane mushroom (Hericium Erinaceus), cordyceps mushroom, Rhodiola Rosea, and Korean panax ginseng.

The Rapidly Growing Use of Mushrooms in Food & Beverage Formulations

federd@bnpmedia.com (David Feder , RDN) — Fri, 30 Aug 2024 00:00:00 -0400

Learn how mushrooms and mushroom-derived ingredients are boosting flavor, texture, and health in an expanded range of products.

Black Rifle Energy Beverages

Sun, 25 Aug 2024 08:00:00 -0400

Powered by BRCC’s proprietary Black Rifle Energy™ Blend, these drinks are crafted with naturally sourced caffeine that delivers a punch in attention-grabbing packaging.

GAT Sport Nitraflex ULTRA

Sat, 24 Aug 2024 08:00:00 -0400

The clinically dosed pre-workout formula is designed to push the boundaries of athletic performance and represents the evolution of the Nitraflex® brand. Designed for the fitness enthusiast, Nitraflex® ULTRA helps all athletes to never slow down.

Mitra9 Kava Kanna Mango Sunrise Shot

Sat, 27 Jul 2024 09:00:00 -0400

Kanna, known for its traditional use in South Africa, adds a unique dimension to Mitra9's expanding portfolio of botanical wellness solutions.

Gut Goodness Prebiotic Supplements

Mon, 22 Jul 2024 05:00:00 -0400

Gut Goodness, a ready-to-drink prebiotic supplement derived from the fruit and bark pulp of the Baobab Tree and the brainchild of former collegiate athlete and beverage branding expert Mo Harruna.