Cognitive & Mental Health

Pure Leaf Launches Sparkling Mental Focus Tea Line

Wed, 13 May 2026 05:00:00 -0400

Pure Leaf expanded into the functional beverage space with the launch of Pure Leaf Mental Focus, a line of sparkling iced teas formulated with naturally occurring caffeine from black tea and added L-theanine. Available in Peach and Raspberry flavors, the zero-sugar beverages reflect growing interest in products targeting focus, cognitive wellness and everyday performance support.

AdvoCare Launches Banana Taffy Spark Flavor

Tue, 14 Apr 2026 18:00:00 -0400

AdvoCare introduced a Banana Taffy flavor of its Spark energy drink, blending a nostalgic candy profile with vitamins, amino acids and caffeine. The launch highlights how indulgent, familiar flavors continue to shape innovation in better-for-you energy formulations.

Formulating Beverages for Improved Mood and Cognitive Health

luann.williams@innovami.com (Lu Ann Williams) — Mon, 13 Apr 2026 08:00:00 -0400

Consumers are turning to beverages that support mood, focus, and cognitive health. Functional ingredients and indulgent flavors are converging to deliver both mental wellness and sensory satisfaction.

Culture Pop, Noah Kahan Launch Limited Soda

Wed, 11 Feb 2026 09:00:00 -0500

Culture Pop has teamed with artist Noah Kahan to release a limited-edition Sparkling Black Cherry soda supporting The Busyhead Project. The collaboration blends clean-label, functional soda with cause-driven branding, highlighting how partnerships can connect product launches with purpose.

Magtein: Better Brain Health

Thu, 29 Jan 2026 02:00:00 -0500

Reported results included improvements in overall cognitive performance, working and episodic memory, faster reaction time, improved PROMIS sleep-related impairment, a 7.5-year reduction in estimated brain cognitive age, and favorable changes in physiological stress markers (reduced resting heart rate and increased heart rate variability).

Precision Wellness Moves Nutrition Beyond One-Size-Fits-All

luann.williams@innovami.com (Lu Ann Williams) — Mon, 19 Jan 2026 00:00:00 -0500

Precision wellness is emerging as the evolution of functional nutrition, shifting product development toward individualized health needs rather than broad claims. From protein-forward beverages to gut-brain and women’s health solutions, brands have growing opportunities to deliver targeted benefits through everyday foods and drinks.

ActivatedYou Launches Morning Lift Coffee

Wed, 14 Jan 2026 07:00:00 -0500

ActivatedYou debuted Morning Lift, a Certified Organic instant coffee formulated with functional mushrooms, botanicals and MCTs. The daily blend is designed to deliver sustained energy, mental clarity and metabolic support without the crash of traditional coffee.

Dialed Moods Launches Sea Moss, Shilajit Gummies

Fri, 19 Dec 2025 06:00:00 -0500

Dialed Moods has expanded its wellness portfolio with the introduction of sea moss and shilajit gummies. The new products tap into growing consumer interest in functional, plant-based supplements designed to support daily health, energy and mental clarity.

Productive Health Co. Debuts AUTOFOCUS Functional Beverage

Wed, 05 Nov 2025 06:00:00 -0500

Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.

Functional Fungi Fuel Next Wave of Food Innovation

luann.williams@innovami.com (Lu Ann Williams) — Thu, 30 Oct 2025 09:00:00 -0400

As consumers seek mental wellness and sustainable nutrition, brands are turning to these versatile ingredients for their functional and sensory appeal.

Kemin: Nutritional Solutions

Tue, 28 Oct 2025 06:00:00 -0400

Attendees are invited to visit the Kemin Human Nutrition & Health business unit at booth #5231 to learn more about the latest health-forward functional ingredients that support a positive health journey.

AIDP: Taste the Trends

Tue, 21 Oct 2025 03:00:00 -0400

Magtein is magnesium L-threonate, a patented magnesium compound that has been shown to effectively cross the blood-brain barrier. Backed by rigorous clinical research, Magtein is a multi-spectrum magnesium that supports focus, memory, mood, sleep, and healthy cognitive aging.*

Consumers Seek Cognitive Health in Foods and Beverages

luann.williams@innovami.com (Lu Ann Williams) — Mon, 20 Oct 2025 00:00:00 -0400

As concerns about mental wellness rise, consumers increasingly look to functional foods and beverages for focus, mood, and stress relief. Trends like precision wellness and “mood food” point to new opportunities for brands targeting cognitive health.

PLT Health Solutions: Feel the Science

Fri, 03 Oct 2025 05:00:00 -0400

The company's booth also will feature the popular PLT Experience Zone with a broad range of formulated samples in convenient formats such as gummies, powders, and ready-to-drink beverages.

Z Natural Foods Merges Coffee, Cacao and Function in One Scoop

Wed, 16 Jul 2025 10:00:00 -0400

These superfood blends with the debut of Organic Cognitive Cacao and Coffee with Matcha, MCTs & Mushrooms, an organic beverage mix that reimagines two pick-me-ups.

AIDP: Gut-Brain Health

Wed, 25 Jun 2025 13:00:00 -0400

MycoPure, stands for purity, sustainability and quality. Available in various mesh sizes, the MycoPure line of mushrooms is suitable for all beverage types and functional food.

Nexira: Cheers to Your Health

Tue, 24 Jun 2025 05:00:00 -0400

Nexira brings targeted solutions for formulators eager to capitalize on this vibrant space. From precision prebiotics to botanical extracts and natural texturizers, Nexira’s booth will be a destination for inspiration and innovation across multiple market segments.

PLT Health Solutions: Better-for-You Beverages

Tue, 17 Jun 2025 05:00:00 -0400

PLT markets more than a dozen water-dispersible and water-soluble solutions. At IFT, PLT will be focus on four major health and wellness segments: energy, cognitive, sports/active nutrition and weight management.

Orgain Enters Creatine Market with Clean, Mind-Body Focused Launch

Sun, 11 May 2025 09:00:00 -0400

Orgain’s formulation supports both physical performance and brain health—making it a versatile option for a broad range of active consumers.

Boosting Mood and Energy: Trending Functional Beverages for Wellness

Fri, 18 Apr 2025 00:00:00 -0400

Discover the newest functional beverage innovations that are shaping the future of wellness in the beverage industry.

Smart Starts: Brands Boost Brain Health with Functional Foods

Wed, 16 Apr 2025 00:00:00 -0400

Food meets function as brands innovate with brain-boosting ingredients for all ages.

Juice Plus Superfood Powder

Sat, 05 Apr 2025 06:00:00 -0400

Superfood Powder is an innovative blend providing 12 powerful health benefits, making it an essential addition to any health-conscious lifestyle in a convenient stick pack for on-the-go usage.

Nutrition21: Better-for-You Benefits

Thu, 03 Apr 2025 10:30:00 -0400

Nutrition21, LLC, an Everwell Health company, is exhibiting at SupplySide Connect in Secaucus, N.J., April 8-9, 2025. As a developer of leading and science-based functional wellness ingredients that help consumers look, feel, and perform their best.

BENEO: Bedtime Beverage

Thu, 06 Mar 2025 11:00:00 -0500

By leading to more balanced blood glucose levels, particularly during the first half of the night, Palatinose may support a longer deep sleep phase and thus restful sleep.

Kemin: Natural Brain Boost

Wed, 05 Mar 2025 04:00:00 -0500

This proprietary botanical blend of spearmint and green tea extracts works while users sleep, providing them with post-sleep benefits for sharper cognitive daytime performance.

Nutritional Strategies for Enhancing Cognitive Health and Longevity

Wed, 19 Feb 2025 05:00:00 -0500

A growing interest in brain health supplements, driven by aging populations and the desire for mental clarity, has fueled a market projected to grow from $8.2 billion in 2024 to over $15 billion by 2034. Ingredients that support cognitive function, such as gamma-aminobutyric acid, are gaining attention for their potential to enhance memory, focus, and overall brain health.

The Functional Chocolate Company FunCho Kids

Sun, 02 Feb 2025 09:00:00 -0500

The new collection brings all the benefits of Functional Chocolate to the youngest members of the family—making wellness a treat to keep little ones thriving and parents smiling.

ThreoTech: Patent Dispute Ends

Tue, 28 Jan 2025 14:00:00 -0500

ThreoTech, LLC has entered a conﬁdential settlement with doTerra, ending it’s patent infringement dispute involving Magtein magnesium L-threonate.

AIDP: Bioavailable Magnesium

Mon, 20 Jan 2025 11:00:00 -0500

Upon an application by North American ingredient supplier AIDP, the European Union has officially authorized the use of magnesium L-threonate as a novel food, which means that it is now fully approved for inclusion in products sold to consumers throughout the EU, offering a new and highly bioavailable option for magnesium supplementation.

Celsius Essentials Watermelon Ice and Grape Slush Flavors

Sun, 10 Nov 2024 09:00:00 -0500

The CELSIUS ESSENTIALS line features boldly flavored performance energy drinks that are made up of the METAPLUS® blend and added aminos, helping support physical and cognitive performance.