Digestive Health

Botanicals Suffer Blurred Line Between Immune Boosters, 'Boasters'

danamccurdy@hotmail.com (Dana McCurdy, PhD) — Tue, 21 Apr 2026 00:00:00 -0400

Botanical ingredients like curcumin, ashwagandha and quercetin continue to gain traction in immune health, but questions remain around efficacy, dosing and bioavailability. For product developers, the research underscores the importance of formulation strategies, standardization and ingredient synergies to deliver meaningful functional benefits.

Dirty Gut Launches Probiotic Chocolate Bites

Tue, 07 Apr 2026 09:00:00 -0400

Each bite delivers up to 2g of fiber and 1 billion live probiotics in a familiar chocolate format. For product developers, the launch highlights how functional benefits can be built into indulgent categories consumers already enjoy regularly.

KinderLyte Expands Functional Hydration Line

Wed, 01 Apr 2026 05:00:00 -0400

KinderLyte introduces two functional extensions that build on its oral electrolyte formulation. The products reflect rising demand for multifunctional, clean label hydration beyond sports use.

Suja Organic Expands Functional Beverage Line

Wed, 25 Mar 2026 03:00:00 -0400

Suja Organic is launching Watermelon Love juice and a Digestion Goldenberry wellness shot to grow its functional beverage portfolio. Both products highlight probiotics, organic ingredients and emerging flavor trends

Greater Than Launches Women-First Hydration Platform

Tue, 03 Mar 2026 12:00:00 -0500

Greater Than is repositioning hydration around how women’s bodies actually work, blending coconut water, plant-based fiber and essential vitamins into a nutrient-dense elixir. With new 12oz sleek cans and a 2026 national retail rollout, the brand’s GoddessLand platform reframes hydration as daily nourishment, not just performance.

GoodVice Debuts Functional Dairy Beverage

Wed, 25 Feb 2026 11:00:00 -0500

GoodVice launched in three flavors, delivering 15g grass-fed milk protein and 10g prebiotic oat fiber per serving. Powered by clinically studied one.bio 01, the beverage targets digestion, energy and metabolic balance.

Ancient + Brave Rethinks Gut Health Formulation

Tue, 10 Feb 2026 11:00:00 -0500

Ancient + Brave has launched True Biome, a gut health supplement built around prebiotic, postbiotic and amino acid ingredients rather than live cultures. The formulation reflects growing interest in gut barrier support, immune signaling and digestive tolerance, signaling new directions for digestive health innovation.

ADM: Ready to Reformulate?

Thu, 29 Jan 2026 01:00:00 -0500

Leveraging its wide-ranging portfolio of ingredients derived from natural sources paired with science-backed health and wellness solutions, ADM will highlight how brands can effectively reformulate to fulfill the needs of consumers today.

Precision Wellness Moves Nutrition Beyond One-Size-Fits-All

luann.williams@innovami.com (Lu Ann Williams) — Mon, 19 Jan 2026 00:00:00 -0500

Precision wellness is emerging as the evolution of functional nutrition, shifting product development toward individualized health needs rather than broad claims. From protein-forward beverages to gut-brain and women’s health solutions, brands have growing opportunities to deliver targeted benefits through everyday foods and drinks.

ActivatedYou Launches Morning Lift Coffee

Wed, 14 Jan 2026 07:00:00 -0500

ActivatedYou debuted Morning Lift, a Certified Organic instant coffee formulated with functional mushrooms, botanicals and MCTs. The daily blend is designed to deliver sustained energy, mental clarity and metabolic support without the crash of traditional coffee.

NextFoods Raises $10M to Fuel Functional Growth

Wed, 07 Jan 2026 06:00:00 -0500

NextFoods closed a $10 million Series 3 funding round led by ECP Growth to support expansion of its science-backed functional nutrition portfolio. The capital will drive product innovation and national retail growth for GoodBelly and Cheribundi.

Celt Salt Debuts HydroCelt, a Clean Electrolyte Mix for Faster Hydration

Wed, 17 Dec 2025 06:00:00 -0500

HydroCelt launches with Citrus Splash and Peachy Twist, offering 600mg of Celt Salt and stomach-friendly electrolytes for smoother, more effective hydration. Formulated without preservatives, additives or artificial ingredients, the mix targets athletes, workers and anyone seeking clean, everyday hydration support.

Inside 2026’s Immunity-Driven Product Revolution

danamccurdy@hotmail.com (Dana McCurdy, PhD) — Thu, 11 Dec 2025 00:00:00 -0500

Immunity is now a daily wellness priority, fueling innovation across gut health, clean label, protein, and functional beverage categories. As Gen Alpha reshapes expectations, brands are racing to deliver multi-benefit products that blend science, flavor, and immune-support functionality.

Arctic Pur Launches Low-Sugar Lemon Ginger Freezer Pops for Digestive and Immune Support

Wed, 10 Dec 2025 07:00:00 -0500

Arctic Pur has introduced low-sugar freezer pops formulated with real ginger and lemon for digestive and immune support. The launch reflects continued demand for clean-label, function-forward products in convenient, portable formats.

GoodBelly Debuts Reformulated Wellness Shots at Whole Foods

Mon, 24 Nov 2025 15:00:00 -0500

GoodBelly has launched its updated Wellness Shots nationwide at Whole Foods Market, featuring organic, vegan ingredients and the DE111 probiotic strain. The 2oz shots offer a convenient, craveable option for gut and immune health in the refrigerated wellness set.

Fermenting a First: How Fermenteria Brewed a Better Buzz

federd@bnpmedia.com (David Feder , RDN) — Mon, 17 Nov 2025 00:00:00 -0500

From a single sip in Nicaragua to a full-scale brewery in Texas, Fermenteria’s founders reimagined fermentation with both hard and alcohol-free kefirs. The result? A bright, bubbly drink built on passion, persistence, and probiotic innovation.

Productive Health Co. Debuts AUTOFOCUS Functional Beverage

Wed, 05 Nov 2025 06:00:00 -0500

Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.

Kemin: Nutritional Solutions

Tue, 28 Oct 2025 06:00:00 -0400

Attendees are invited to visit the Kemin Human Nutrition & Health business unit at booth #5231 to learn more about the latest health-forward functional ingredients that support a positive health journey.

Slice Soda Brings Back the Shirley Temple

Tue, 21 Oct 2025 14:00:00 -0400

The reimagined ‘80s soda brand adds a better-for-you Shirley Temple, featuring pre-, pro-, and postbiotics for digestive health. With only 35 calories and 4g of sugar, Slice blends nostalgia with wellness in every can.

AIDP: Taste the Trends

Tue, 21 Oct 2025 03:00:00 -0400

Magtein is magnesium L-threonate, a patented magnesium compound that has been shown to effectively cross the blood-brain barrier. Backed by rigorous clinical research, Magtein is a multi-spectrum magnesium that supports focus, memory, mood, sleep, and healthy cognitive aging.*

Pressed Launches Probiotic Shot and Cleanse for Gut Health Platform

Wed, 15 Oct 2025 05:00:00 -0400

Pressed introduced a 10 billion CFU daily shot and a low-calorie cleanse kit that combines probiotic, tonic and juice components. The line reflects growing interest in microbiome support, multifunctional beverage formats and transparent probiotic dosing.

BioAthletic Launches NSF Certified Sports Rehydration Probiotic Powder

Wed, 08 Oct 2025 05:00:00 -0400

Building on Marin Kombucha’s NSF-certified legacy, BioAthletic introduces a clean-label Sports Rehydration Probiotic Powder designed for athletes and wellness-driven consumers. The shelf-stable formula delivers balanced electrolytes, Vitamin D and B-12, and kombucha-derived probiotics for optimized recovery and hydration.

Clean Simple Eats Expands Clear Protein Water Line With New Flavors, Updated Packaging

Sat, 13 Sep 2025 09:00:00 -0400

CSE's Clear Protein Water has 20g of ultra-filtered whey protein isolate per can and remains free of artificial ingredients or added sugars. It's low-lactose and gentle on digestion.

Health-Ade Adds Classic Cola to SunSip Prebiotic Soda Line

Sun, 07 Sep 2025 08:00:00 -0400

The formulation provides prebiotic fiber along with vitamins C, B6, and B12, plus minerals zinc and selenium. Each 12oz can contains 5g sugar, 35 calories, and no artificial ingredients.

Lifeway Revives Basics Plus Shots, Blending Kefir and Colostrum for Modern Wellness

Sat, 30 Aug 2025 09:00:00 -0400

Packed into a convenient 3.5oz grab-and-go shot, this innovative formula combines Lifeway's kefir cultures with nutrient-rich bovine colostrum to deliver support for immune health, gut balance and recovery.

Lifeway Expands ProBugs Line with New Whole Milk Kefir for Kids

Tue, 26 Aug 2025 08:00:00 -0400

By expanding into conventional whole milk kefir, Lifeway is once again delivering on its mission to democratize gut health by offering more accessible and affordable options for families.

Nékter Expands Wellness Offerings with New Cold-Pressed Juices and Lifestyle Bundles

Tue, 19 Aug 2025 10:00:00 -0400

More than a product update, the launch reflects Nékter's commitment to evolve. Since 2010, the brand has rejected artificial ingredients, demanded transparency and delivered flavor-forward, nutrient-rich blends.

Slice Soda Launches Watermelon Flavor with Functional Benefits

Wed, 13 Aug 2025 08:00:00 -0400

The Watermelon launch adds a seasonal option to Slice’s lineup, which includes other fruit-forward and nostalgic flavors such as Orange, Grape, and Lemon Lime.

Celestial Seasonings Expands Wellness Tea Portfolio with New Functional Blends

Wed, 06 Aug 2025 06:00:00 -0400

The new blends incorporate botanical ingredients tied to trending wellness benefits—such as mood support, detoxification, hormonal balance, and immune function.

Danone Survey Reveals Gut Health Awareness Grows—But Key Knowledge Gaps Persist

Fri, 25 Jul 2025 00:00:00 -0400

A new Danone survey shows growing interest in gut health—but also reveals persistent myths and major gaps in consumer understanding of the gut microbiome.