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Explore the role of foods, beverages, and ingredients in supporting immune health. Coverage includes insights on specific ingredients (such as probiotics, vitamins, and antioxidants) and their impact on immunity, trends in consumer interest around immune-boosting products, development of new food and beverage products aimed at enhancing immune health, and much more.

]]> https://www.preparedfoods.com/rss/5769-immunity en-us wildwonder Debuts Pink Pomelo Limeade The brand expands its gut health beverage lineup with a citrus-forward flavor now at Whole Foods. The launch reflects continued innovation in pre- and probiotic drinks.

]]> http://www.preparedfoods.com/articles/131541 Tue, 21 Apr 2026 16:00:00 -0400 https://www.preparedfoods.com/articles/131541-wildwonder-debuts-pink-pomelo-limeade Botanicals Suffer Blurred Line Between Immune Boosters, 'Boasters' danamccurdy@hotmail.com (Dana McCurdy, PhD) Botanical ingredients like curcumin, ashwagandha and quercetin continue to gain traction in immune health, but questions remain around efficacy, dosing and bioavailability. For product developers, the research underscores the importance of formulation strategies, standardization and ingredient synergies to deliver meaningful functional benefits.

]]> http://www.preparedfoods.com/articles/131531 Tue, 21 Apr 2026 00:00:00 -0400 https://www.preparedfoods.com/articles/131531-botanicals-suffer-blurred-line-between-immune-boosters-boasters Dirty Gut Launches Probiotic Chocolate Bites Each bite delivers up to 2g of fiber and 1 billion live probiotics in a familiar chocolate format. For product developers, the launch highlights how functional benefits can be built into indulgent categories consumers already enjoy regularly.

]]> http://www.preparedfoods.com/articles/131505 Tue, 07 Apr 2026 09:00:00 -0400 https://www.preparedfoods.com/articles/131505-dirty-gut-launches-probiotic-chocolate-bites KinderLyte Expands Functional Hydration Line KinderLyte introduces two functional extensions that build on its oral electrolyte formulation. The products reflect rising demand for multifunctional, clean label hydration beyond sports use.


]]> http://www.preparedfoods.com/articles/131490 Wed, 01 Apr 2026 05:00:00 -0400 https://www.preparedfoods.com/articles/131490-kinderlyte-expands-functional-hydration-line 2026 Immunity Trends: Where Food, Gut Health and Function Converge How microbiome science, functional ingredients and next-gen consumers are reshaping immune-focused product development.

]]> http://www.preparedfoods.com/articles/131344 Mon, 16 Feb 2026 00:00:00 -0500 https://www.preparedfoods.com/articles/131344-2026-immunity-trends-where-food-gut-health-and-function-converge Ancient + Brave Rethinks Gut Health Formulation Ancient + Brave has launched True Biome, a gut health supplement built around prebiotic, postbiotic and amino acid ingredients rather than live cultures. The formulation reflects growing interest in gut barrier support, immune signaling and digestive tolerance, signaling new directions for digestive health innovation.

]]> http://www.preparedfoods.com/articles/131361 Tue, 10 Feb 2026 11:00:00 -0500 https://www.preparedfoods.com/articles/131361-ancient-brave-rethinks-gut-health-formulation Inside 2026’s Immunity-Driven Product Revolution danamccurdy@hotmail.com (Dana McCurdy, PhD) Immunity is now a daily wellness priority, fueling innovation across gut health, clean label, protein, and functional beverage categories. As Gen Alpha reshapes expectations, brands are racing to deliver multi-benefit products that blend science, flavor, and immune-support functionality.

]]> http://www.preparedfoods.com/articles/131184 Thu, 11 Dec 2025 00:00:00 -0500 https://www.preparedfoods.com/articles/131184-inside-2026s-immunity-driven-product-revolution Arctic Pur Launches Low-Sugar Lemon Ginger Freezer Pops for Digestive and Immune Support Arctic Pur has introduced low-sugar freezer pops formulated with real ginger and lemon for digestive and immune support. The launch reflects continued demand for clean-label, function-forward products in convenient, portable formats.

]]> http://www.preparedfoods.com/articles/131168 Wed, 10 Dec 2025 07:00:00 -0500 https://www.preparedfoods.com/articles/131168-arctic-pur-launches-low-sugar-lemon-ginger-freezer-pops-for-digestive-and-immune-support GoodBelly Debuts Reformulated Wellness Shots at Whole Foods GoodBelly has launched its updated Wellness Shots nationwide at Whole Foods Market, featuring organic, vegan ingredients and the DE111 probiotic strain. The 2oz shots offer a convenient, craveable option for gut and immune health in the refrigerated wellness set.

]]> http://www.preparedfoods.com/articles/131128 Mon, 24 Nov 2025 15:00:00 -0500 https://www.preparedfoods.com/articles/131128-goodbelly-debuts-reformulated-wellness-shots-at-whole-foods Fermenting a First: How Fermenteria Brewed a Better Buzz federd@bnpmedia.com (David Feder , RDN) From a single sip in Nicaragua to a full-scale brewery in Texas, Fermenteria’s founders reimagined fermentation with both hard and alcohol-free kefirs. The result? A bright, bubbly drink built on passion, persistence, and probiotic innovation.

]]> http://www.preparedfoods.com/articles/131085 Mon, 17 Nov 2025 00:00:00 -0500 https://www.preparedfoods.com/articles/131085-fermenting-a-first-how-fermenteria-brewed-a-better-buzz Productive Health Co. Debuts AUTOFOCUS Functional Beverage Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.

]]> http://www.preparedfoods.com/articles/131057 Wed, 05 Nov 2025 06:00:00 -0500 https://www.preparedfoods.com/articles/131057-productive-health-co-debuts-autofocus-functional-beverage Kemin: Nutritional Solutions Attendees are invited to visit the Kemin Human Nutrition & Health business unit at booth #5231 to learn more about the latest health-forward functional ingredients that support a positive health journey.

]]> http://www.preparedfoods.com/articles/131022 Tue, 28 Oct 2025 06:00:00 -0400 https://www.preparedfoods.com/articles/131022-kemin-nutritional-solutions BioAthletic Launches NSF Certified Sports Rehydration Probiotic Powder Building on Marin Kombucha’s NSF-certified legacy, BioAthletic introduces a clean-label Sports Rehydration Probiotic Powder designed for athletes and wellness-driven consumers. The shelf-stable formula delivers balanced electrolytes, Vitamin D and B-12, and kombucha-derived probiotics for optimized recovery and hydration.

]]> http://www.preparedfoods.com/articles/130962 Wed, 08 Oct 2025 05:00:00 -0400 https://www.preparedfoods.com/articles/130962-bioathletic-launches-nsf-certified-sports-rehydration-probiotic-powder Lifeway Revives Basics Plus Shots, Blending Kefir and Colostrum for Modern Wellness Packed into a convenient 3.5oz grab-and-go shot, this innovative formula combines Lifeway's kefir cultures with nutrient-rich bovine colostrum to deliver support for immune health, gut balance and recovery. 

]]> http://www.preparedfoods.com/articles/130854 Sat, 30 Aug 2025 09:00:00 -0400 https://www.preparedfoods.com/articles/130854-lifeway-revives-basics-plus-shots-blending-kefir-and-colostrum-for-modern-wellness Nékter Expands Wellness Offerings with New Cold-Pressed Juices and Lifestyle Bundles More than a product update, the launch reflects Nékter's commitment to evolve. Since 2010, the brand has rejected artificial ingredients, demanded transparency and delivered flavor-forward, nutrient-rich blends.

]]> http://www.preparedfoods.com/articles/130818 Tue, 19 Aug 2025 10:00:00 -0400 https://www.preparedfoods.com/articles/130818-nekter-expands-wellness-offerings-with-new-cold-pressed-juices-and-lifestyle-bundles Celestial Seasonings Expands Wellness Tea Portfolio with New Functional Blends The new blends incorporate botanical ingredients tied to trending wellness benefits—such as mood support, detoxification, hormonal balance, and immune function.

]]> http://www.preparedfoods.com/articles/130780 Wed, 06 Aug 2025 06:00:00 -0400 https://www.preparedfoods.com/articles/130780-celestial-seasonings-expands-wellness-tea-portfolio-with-new-functional-blends GoodBelly Launches Reformulated Wellness Shots with Prebiotics, Probiotics, and Vitamins The updated formulation includes 3g of prebiotic fiber, the clinically studied DE111 probiotic strain (Bacillus subtilis), and essential vitamins, targeting gut and immune health in a compact format.

]]> http://www.preparedfoods.com/articles/130779 Wed, 06 Aug 2025 05:00:00 -0400 https://www.preparedfoods.com/articles/130779-goodbelly-launches-reformulated-wellness-shots-with-prebiotics-probiotics-and-vitamins Danone Survey Reveals Gut Health Awareness Grows—But Key Knowledge Gaps Persist A new Danone survey shows growing interest in gut health—but also reveals persistent myths and major gaps in consumer understanding of the gut microbiome.

]]> http://www.preparedfoods.com/articles/130753 Fri, 25 Jul 2025 00:00:00 -0400 https://www.preparedfoods.com/articles/130753-danone-survey-reveals-gut-health-awareness-growsbut-key-knowledge-gaps-persist Fiber Reimagined: Gut Health Drives the Next Wave of Innovation luann.williams@innovami.com (Lu Ann Williams) Fiber is back—but in unexpected forms—as gut health, personalization, and multifunctional benefits reshape product innovation.

]]> http://www.preparedfoods.com/articles/130735 Tue, 22 Jul 2025 00:00:00 -0400 https://www.preparedfoods.com/articles/130735-fiber-reimagined-gut-health-drives-the-next-wave-of-innovation Boost Your Immunity: The Power of Vitamin A, Retinoids & Carotenoids danamccurdy@hotmail.com (Dana McCurdy, PhD) Discover how Vitamin A, in its forms like retinoids and carotenoids, powers your immune system, supports vision, and offers protective benefits against various health challenges.

]]> http://www.preparedfoods.com/articles/130692 Mon, 07 Jul 2025 00:00:00 -0400 https://www.preparedfoods.com/articles/130692-boost-your-immunity-the-power-of-vitamin-a-retinoids-and-carotenoids Layn: Natural Appeal Throughout the IFT event, Layn will be serve functional drink prototypes, including a tasty probiotic drink with Galacan to promote gut-health, and a refreshing tea beverage with US-grown American Ginseng to support energy.

]]> http://www.preparedfoods.com/articles/130687 Fri, 27 Jun 2025 09:00:00 -0400 https://www.preparedfoods.com/articles/130687-layn-natural-appeal Vitera Premium Daily Sachet Supplement  Vitera features two science-backed ingredients: Benicaros, a clinically validated precision prebiotic from NutriLeads BV, and Tetraselmis chuii, a nutrient-dense microalgae with extraordinary antioxidant properties.

]]> http://www.preparedfoods.com/articles/130650 Sun, 22 Jun 2025 09:00:00 -0400 https://www.preparedfoods.com/articles/130650-vitera-premium-daily-sachet-supplement gutzy Organic Prebiotic Plant Protein Smoothie Pouches Each 3.38fl-oz pouch contains 7g of plant protein and 7-8g of fiber, offering a nutrient-dense, calorie-friendly option for active individuals.

]]> http://www.preparedfoods.com/articles/130624 Sun, 15 Jun 2025 09:00:00 -0400 https://www.preparedfoods.com/articles/130624-gutzy-organic-prebiotic-plant-protein-smoothie-pouches Water Plus Supplements: Supplement + Alkaline Water Line Each 16.9oz bottle combines clean, filtered alkaline water (pH 9+) with a ready-to-use daily supplement capsule—offering health-conscious consumers hydration and nutrition in one simple step. 

]]> http://www.preparedfoods.com/articles/130623 Sat, 14 Jun 2025 09:00:00 -0400 https://www.preparedfoods.com/articles/130623-water-plus-supplements-supplement-alkaline-water-line Cymbiotika Liquid Colostrum for Immune and Gut Health Colostrum, sometimes referred to as "nature's first food," is a nutrient-dense substance produced by mammals shortly after giving birth. Packed with essential vitamins, antibodies, and immune-boosting compounds, it plays a crucial role in supporting overall health. 

]]> http://www.preparedfoods.com/articles/130539 Sun, 18 May 2025 09:00:00 -0400 https://www.preparedfoods.com/articles/130539-cymbiotika-liquid-colostrum-for-immune-and-gut-health Big Bold Health HTB Immune Energy Chews Big Bold Health has launched HTB Immune Energy Chews for a daily dose of organic sprouted Himalayan Tartary Buckwheat (HTB) and essential nutrients such as zinc, magnesium, vitamin C, vitamin D, as well as cocoa.

]]> http://www.preparedfoods.com/articles/130538 Sat, 17 May 2025 09:00:00 -0400 https://www.preparedfoods.com/articles/130538-big-bold-health-htb-immune-energy-chews Gut Check: New Survey Reveals Major Gaps in Consumer Knowledge About Microbiome Health Half of Americans are unaware that the gut microbiome can impact gut health, and even more do not realize that it may impact several other top health and wellness priorities for US consumers, including: immune health (56%, down just 1% from 2021), mental well-being (63%, down 4%), healthy aging (54%) and sleep quality (61%).

]]> http://www.preparedfoods.com/articles/130526 Wed, 14 May 2025 09:00:00 -0400 https://www.preparedfoods.com/articles/130526-gut-check-new-survey-reveals-major-gaps-in-consumer-knowledge-about-microbiome-health Vitamin K: The Underrated Immunity Powerhouse Ready for Product Innovation danamccurdy@hotmail.com (Dana McCurdy, PhD) Vitamin K—natural phylloquinone and menadione—is rarely recognized but prominent when discussing nutrition intervention for protecting us from diseases, dysfunction, and the endogenous (think: aging) and exogenous catalysts.

]]> http://www.preparedfoods.com/articles/130414 Thu, 10 Apr 2025 00:00:00 -0400 https://www.preparedfoods.com/articles/130414-vitamin-k-the-underrated-immunity-powerhouse-ready-for-product-innovation Euroky Multifunctional Vitality Beverage Euroky provides a scientifically formulated blend of premium ingredients to support rejuvenation, immunity, cognition, and energy—all in a  lightly carbonated beverage.

]]> http://www.preparedfoods.com/articles/130400 Sun, 06 Apr 2025 09:00:00 -0400 https://www.preparedfoods.com/articles/130400-euroky-multifunctional-vitality-beverage Juice Plus Superfood Powder Superfood Powder is an innovative blend providing 12 powerful health benefits, making it an essential addition to any health-conscious lifestyle in a convenient stick pack for on-the-go usage.

]]> http://www.preparedfoods.com/articles/130399 Sat, 05 Apr 2025 06:00:00 -0400 https://www.preparedfoods.com/articles/130399-juice-plus-superfood-powder