General/Other

Study Links Saffron Extract to Mood, Sleep Benefits During Menopause

Tue, 07 Jul 2026 13:00:00 -0400

A new clinical study found that Pharmactive's Affron saffron extract improved mood, sleep-related outcomes and self-esteem in menopausal and post-menopausal women after 12 weeks of supplementation. The findings highlight growing opportunities for food and supplement developers targeting emotional well-being and healthy aging.

JiMMYBAR! Debuts Creatine-Collagen Protein Bars

Wed, 24 Jun 2026 09:00:00 -0400

JiMMYBAR! Functional Protein has launched Strawberry and Blueberry Lemon Creatine Collagen Protein Bars, which the company says are the first bars to combine creatine and collagen in a real-fruit, clean-label format. Designed to support both muscle and connective tissue health, the bars feature real fruit ingredients and expand the brand's functional nutrition portfolio.

GoMacro Expands Beyond MacroBar With MacroSquares Launch

Tue, 23 Jun 2026 16:00:00 -0400

GoMacro is entering a new category with MacroSquares, its first new snack bar platform since launching MacroBar in 2004. Developed over three years, the organic, vegan bars combine nuts, seeds, nut butters and a chocolate or caramel dip to address growing demand for balanced nutrition and elevated snacking experiences.

Om Mushrooms Introduces Vanilla Chai Latte Blend

Wed, 03 Jun 2026 09:00:00 -0400

Om Mushrooms expanded its functional latte lineup with the launch of a Vanilla Chai Latte Blend, available at Whole Foods Market stores nationwide and online. The beverage delivers 2,000mg of organic whole food mushrooms per serving, along with beta-glucans and 35mg of caffeine to support focus, calm and daily wellness.

Evolution Fresh Expands Refrigerated Organic Tea Line Nationwide

Wed, 20 May 2026 05:00:00 -0400

Evolution Fresh is expanding its refrigerated ready-to-drink Organic Tea line nationwide at select Whole Foods Market locations. Combining brewed tea with cold-pressed juice, the products reflect growing interest in functional beverages that deliver wellness positioning, lower sugar content and premium flavor experiences in the refrigerated beverage aisle.

Mitra9 Enters Functional Soda Segment

Tue, 05 May 2026 14:00:00 -0400

Mitra9 is expanding its beverage portfolio with Bubbly Pop, a functional soda inspired by nostalgic cola and champagne flavors. The launch highlights growing interest in approachable, flavor-driven wellness drinks designed for casual, social consumption.

Bucked Up Expands RTD Beverage Line

Wed, 22 Apr 2026 09:30:00 -0400

The brand adds two functional beverages to its growing RTD portfolio. The launches reflect rising demand for multifunctional drinks beyond traditional energy and hydration.

Formulating Beverages for Improved Mood and Cognitive Health

luann.williams@innovami.com (Lu Ann Williams) — Mon, 13 Apr 2026 08:00:00 -0400

Consumers are turning to beverages that support mood, focus, and cognitive health. Functional ingredients and indulgent flavors are converging to deliver both mental wellness and sensory satisfaction.

Vital Proteins Launches Collagen Sparkling Water

Wed, 18 Mar 2026 05:00:00 -0400

Vital Proteins introduces a collagen-infused sparkling water designed to support skin health, immunity and daily hydration. The launch reflects growing demand for convenient, functional formats beyond traditional supplements.

Urban Remedy Expands Protein Collagen Shakes

Tue, 17 Mar 2026 17:00:00 -0400

Urban Remedy adds a strawberry variety to its best-selling protein collagen shake line, delivering up to 30g of protein with no added sugar. The expansion reflects growing interest in multifunctional beverages supporting recovery, beauty and daily nutrition.

Precision Wellness Moves Nutrition Beyond One-Size-Fits-All

luann.williams@innovami.com (Lu Ann Williams) — Mon, 19 Jan 2026 00:00:00 -0500

Precision wellness is emerging as the evolution of functional nutrition, shifting product development toward individualized health needs rather than broad claims. From protein-forward beverages to gut-brain and women’s health solutions, brands have growing opportunities to deliver targeted benefits through everyday foods and drinks.

GLP-1 Drugs Are Changing How America Dines

Thu, 15 Jan 2026 00:00:00 -0500

GLP-1 drugs like Ozempic and Wegovy aren’t keeping consumers out of restaurants—but they are changing what and how much they order. Smaller portions, protein-forward menus and flexible formats are emerging as key strategies in a new era of eating less.

Smearcase Wins RCM Excelerator Grand Prize

Sun, 28 Dec 2025 09:15:00 -0500

Smearcase, a New York City–based startup, has won the $100,000 Grand Prize at the Real California Milk Excelerator product innovation competition. The brand’s cottage cheese–based ice cream reflects growing interest in protein-forward, functional dairy formats that bridge indulgence and performance nutrition.

Dialed Moods Launches Sea Moss, Shilajit Gummies

Fri, 19 Dec 2025 06:00:00 -0500

Dialed Moods has expanded its wellness portfolio with the introduction of sea moss and shilajit gummies. The new products tap into growing consumer interest in functional, plant-based supplements designed to support daily health, energy and mental clarity.

Layn: Healthy Aging

Tue, 21 Oct 2025 04:00:00 -0400

in the body that supports cellular energy production, metabolism, and healthy aging by boosting NAD⁺ levels, which decline over time. Recently, NMN gained attention after the FDA reversed its previous position—and now will allow the ingredient to remain in the US dietary supplement market. FDA reaffirmed its status as a legal and accessible option for both brands and consumers.

G FUEL Unveils Next-Gen Formula 2.0 for Clean Energy and Peak Performance

Sat, 20 Sep 2025 09:00:00 -0400

G FUEL’s Formula 2.0 is here, featuring a cleaner mix, no chalkiness, steady energy release and a boost in amino acids and antioxidants. The launch also debuts a bold new look that reflects G FUEL’s next-generation performance.

ChildLife Essentials Unveils Sugar-Free Strawberry Lemon Multi-Vitamin Gummies for Kids

Sun, 31 Aug 2025 08:00:00 -0400

ChildLife uses all-natural, non-GMO ingredients with no fillers, artificial colors, sweeteners or flavors, and everything is gluten-free.

Gatorade Expands Hydration Line with Relax Variant and New Performance Bottles

Wed, 27 Aug 2025 08:00:00 -0400

Available in Raspberry Lemon flavor, Gatorade Hydration Booster Relax is an electrolyte drink mix crafted with L-Theanine and magnesium to help consumers relax and unwind.

L-Nutra Introduces Prolon L-Protein Bar to Support Muscle Health and Healthy Aging

Wed, 20 Aug 2025 04:00:00 -0400

Formulated by scientists at the USC Longevity Institute, the Prolon L-Protein Bar includes a diverse blend of plant-based proteins (from black beans, chickpeas, and peas) and is fortified with L-methionine.

Ozzi Debuts Natural Evening Drink for Appetite Control as GLP-1 Alternative

Wed, 30 Jul 2025 04:00:00 -0400

Designed as a GLP-1 alternative, the product offers a non-prescription option for adults seeking to manage stress-related snacking, particularly in the hours after work.

BRĒZ Expands to Sprouts Stores with New Line of Functional Tonics

Wed, 16 Jul 2025 09:00:00 -0400

Launching alongside the brand's largest retail expansion to date, BRĒZ now offers its functional beverage lineup - including FLOW, DREAM, and ELEVATE

Recess Orange Vanilla Sparkling Water

Sun, 25 May 2025 09:00:00 -0400

Recess is tapping in to the healthy soda trend this summer with a classic flavor combo, but with Recess’ calming magnesium and balancing adaptogens.

Nutrition21: Better-for-You Benefits

Thu, 03 Apr 2025 10:30:00 -0400

Nutrition21, LLC, an Everwell Health company, is exhibiting at SupplySide Connect in Secaucus, N.J., April 8-9, 2025. As a developer of leading and science-based functional wellness ingredients that help consumers look, feel, and perform their best.

Gelita: Active Aging

Mon, 31 Mar 2025 10:45:00 -0400

With a growing number of consumers turning to supplements, foods and beverages that actively boost outward appearance, GELITA is seeing great interest in VERISOL, its beauty-from-within solution.

Quest Protein Milkshakes

Sun, 30 Mar 2025 09:00:00 -0400

Quest Protein Milkshakes are a protein-powered collection of ready-to-drink beverages, each containing a category-high 45g of protein, while minimizing sugar and carbohydrates, and delivering flavor.

Jordan’s Skinny Mixes Skinnyccino Ready-to-Drink Beverage

Sat, 29 Mar 2025 09:00:00 -0400

Skinnyccino is a convenient, portable coffee available in two flavors, Vanilla and Caramel, providing an alternative to sugar-laden competitors.

Urban Remedy Organic Protein Collagen Shake

Sat, 15 Mar 2025 09:00:00 -0400

Urban Remedy's decision to launch the trendsetting innovation is made possible with a first to market source of organic bovine collagen peptides from sustainably raised grass-fed cowhides.

Roots Focus Mind and Mood-Boosting On-the-Go Stick Packs

Sun, 02 Mar 2025 09:00:00 -0500

Staying true to the brand's formula, these new stick packs combine the energizing power of caffeine with the brain-boosting benefits of functional mushrooms to enhance both mental clarity and vitality.

Winners Announced for Innovate Forward: The Healthy Aging Challenge

Wed, 19 Feb 2025 06:15:00 -0500

Following a rigorous review of pitches from applicants, Kresko RNAtech has been selected as the winner for its outstanding commitment to advancing the science behind dietary supplements and functional foods and beverages.

Slice Healthy Soda

Sat, 01 Feb 2025 09:00:00 -0500

Originally established in 1984, Slice is a beloved beverage icon synonymous with childhood nostalgia and ready for a new beginning.