Sports & Energy

Om Mushrooms Introduces Vanilla Chai Latte Blend

Wed, 03 Jun 2026 09:00:00 -0400

Om Mushrooms expanded its functional latte lineup with the launch of a Vanilla Chai Latte Blend, available at Whole Foods Market stores nationwide and online. The beverage delivers 2,000mg of organic whole food mushrooms per serving, along with beta-glucans and 35mg of caffeine to support focus, calm and daily wellness.

GHOST Launches Portable Energy Stick Packs

Wed, 27 May 2026 09:00:00 -0400

GHOST is expanding its energy portfolio with the launch of GHOST Energy Sticks, a portable powder format designed to deliver the same energy and focus benefits as its canned beverages. The launch reflects growing consumer demand for convenient, mix-anywhere functional drink options.

Optimum Nutrition Expands Line With Functional Formats

Tue, 26 May 2026 15:00:00 -0400

Optimum Nutrition introduced new creatine gummies and a 40G ready-to-drink protein shake as demand grows for convenient sports nutrition formats. The launches reflect continued innovation in functional nutrition products designed to support strength, recovery and on-the-go lifestyles.

Evolution Fresh Expands Refrigerated Organic Tea Line Nationwide

Wed, 20 May 2026 05:00:00 -0400

Evolution Fresh is expanding its refrigerated ready-to-drink Organic Tea line nationwide at select Whole Foods Market locations. Combining brewed tea with cold-pressed juice, the products reflect growing interest in functional beverages that deliver wellness positioning, lower sugar content and premium flavor experiences in the refrigerated beverage aisle.

KA-EX Launches RTD Creatine Beverage With Push-Cap Technology

Tue, 19 May 2026 18:00:00 -0400

KA-EX introduced Creatine EAA+ Booster, a ready-to-drink functional beverage designed to overcome creatine stability challenges in RTD formulations. Featuring a patented push-cap system and a blend of creatine, amino acids, caffeine and electrolytes, the launch highlights ongoing innovation in performance-focused beverage delivery systems.

Pure Leaf Launches Sparkling Mental Focus Tea Line

Wed, 13 May 2026 05:00:00 -0400

Pure Leaf expanded into the functional beverage space with the launch of Pure Leaf Mental Focus, a line of sparkling iced teas formulated with naturally occurring caffeine from black tea and added L-theanine. Available in Peach and Raspberry flavors, the zero-sugar beverages reflect growing interest in products targeting focus, cognitive wellness and everyday performance support.

PHX Launches Pineapple Energy Drink

Wed, 06 May 2026 07:00:00 -0400

PHX is expanding its functional beverage lineup with a new Pineapple flavor combining hydration, energy and zero sugar in a low-calorie format. The launch taps into rising demand for tropical, escapist flavors paired with clean energy sources like green tea caffeine.

Gatorade Expands Beyond Sports Hydration

Thu, 23 Apr 2026 06:00:00 -0400

The brand is repositioning hydration to address broader consumer needs beyond athletics. The shift highlights opportunities for clearer messaging and lower-sugar formulations in a crowded category.

Mojo Expands Energy Pouch Lineup

Fri, 17 Apr 2026 09:30:00 -0400

Mojo Energy Pouches introduced a Sour Apple variety, expanding its zero-sugar, pouch-based caffeine lineup with a green tea-derived formulation. The format’s portability and mix-and-match flavor potential highlight evolving opportunities for product developers exploring alternative caffeine delivery systems beyond traditional beverages.

VitaCup Debuts Creatine Coffee Stick Packs

Wed, 15 Apr 2026 09:00:00 -0400

VitaCup launched creatine-infused coffee stick packs, delivering a clinically studied dose of creatine alongside vitamins and caffeine in a portable format. The innovation highlights growing opportunities for developers to merge sports nutrition ingredients with everyday beverage routines.

AdvoCare Launches Banana Taffy Spark Flavor

Tue, 14 Apr 2026 18:00:00 -0400

AdvoCare introduced a Banana Taffy flavor of its Spark energy drink, blending a nostalgic candy profile with vitamins, amino acids and caffeine. The launch highlights how indulgent, familiar flavors continue to shape innovation in better-for-you energy formulations.

Jel Sert Launches Pure Kick Alkaline Mix

Tue, 31 Mar 2026 05:00:00 -0400

Jel Sert expands its Pure Kick lineup with alkaline drink sticks designed to enhance everyday hydration. The single-serve mixes raise water pH while offering light flavor and on-the-go convenience.

Vital Proteins Launches Collagen Sparkling Water

Wed, 18 Mar 2026 05:00:00 -0400

Vital Proteins introduces a collagen-infused sparkling water designed to support skin health, immunity and daily hydration. The launch reflects growing demand for convenient, functional formats beyond traditional supplements.

Hydrolit +Advance Wins Consumer Product Award

Tue, 10 Mar 2026 13:00:00 -0400

Jumex’s Hydrolit +Advance has been named a 2026 Product of the Year USA winner in the Hydration category, based on votes from 40,000 American shoppers. The beverage combines electrolytes, B vitamins, choline and natural caffeine to target the growing functional hydration market.

Sisel Launches Sunburst Recovery Flavor

Wed, 25 Feb 2026 09:00:00 -0500

Sisel International introduced SiselRIPT Sunburst, a pineapple-forward addition to its performance nutrition lineup. The sugar-free formula delivers essential amino acids to support recovery, endurance and muscle maintenance.

Arden’s Garden Debuts Sea Moss Energy Shot

Wed, 18 Feb 2026 07:00:00 -0500

Arden’s Garden introduces Sea Moss Energy, a 2oz shot blending St Lucia sea moss gel with pineapple, passion fruit, lemon and green tea. The 106mg caffeine boost is launching in more than 1,450 Publix stores as the brand builds on demand for functional wellness beverages.

RECOVER 180 Expands Lineup With New Flavors

Wed, 04 Feb 2026 09:00:00 -0500

RECOVER 180 is expanding its organic hydration lineup with the launch of Tropical Ice and Orange Cream. The new flavors reinforce the brand’s focus on clean, functional hydration for athletes and active consumers seeking better-for-you alternatives to traditional sports drinks.

DripDrop Launches Zero Sugar Plus Hydration

Tue, 03 Feb 2026 14:00:00 -0500

DripDrop Hydration is expanding its portfolio with Zero Sugar Plus, a clean-label electrolyte drink mix designed for daily hydration and recovery. The new formula delivers three times the electrolytes of leading sports drinks with zero sugar and no artificial sweeteners.

Veracity Launches Plant-Based Metabolic Protein

Tue, 27 Jan 2026 10:00:00 -0500

Veracity introduced Metabolic Power Protein, a plant-based protein formulated to support lean muscle as a driver of metabolic health. Enhanced with the patented MyoVera ingredient, the product is designed to improve protein use while supporting energy, satiety and long-term metabolic strength.

JUNKLESS Adds Peanut Butter Brownie Protein Bar

Tue, 20 Jan 2026 15:00:00 -0500

JUNKLESS is expanding its protein bar lineup with Peanut Butter Chocolate Brownie, pairing candy-bar indulgence with a functional nutrition profile. The launch reflects rising consumer interest in protein- and fiber-forward snacks that fit modern eating habits.

JonnyPops Adds Electrolytes to Minis

Thu, 15 Jan 2026 15:00:00 -0500

JonnyPops is expanding its No Sugar Added Minis line with a new electrolyte-enhanced frozen pop designed to support hydration for all ages. The launch reflects growing demand for functional benefits delivered through familiar, family-friendly formats.

ActivatedYou Launches Morning Lift Coffee

Wed, 14 Jan 2026 07:00:00 -0500

ActivatedYou debuted Morning Lift, a Certified Organic instant coffee formulated with functional mushrooms, botanicals and MCTs. The daily blend is designed to deliver sustained energy, mental clarity and metabolic support without the crash of traditional coffee.

NextFoods Raises $10M to Fuel Functional Growth

Wed, 07 Jan 2026 06:00:00 -0500

NextFoods closed a $10 million Series 3 funding round led by ECP Growth to support expansion of its science-backed functional nutrition portfolio. The capital will drive product innovation and national retail growth for GoodBelly and Cheribundi.

Dialed Moods Launches Sea Moss, Shilajit Gummies

Fri, 19 Dec 2025 06:00:00 -0500

Dialed Moods has expanded its wellness portfolio with the introduction of sea moss and shilajit gummies. The new products tap into growing consumer interest in functional, plant-based supplements designed to support daily health, energy and mental clarity.

AdvoCare Expands Performance Line With Creatine+

Thu, 18 Dec 2025 06:00:00 -0500

AdvoCare International has introduced Creatine+, a new performance nutrition product formulated for athletes and active consumers. The unflavored creatine monohydrate is designed to support strength, endurance and post-workout recovery while stacking easily with existing supplements.

Celt Salt Debuts HydroCelt, a Clean Electrolyte Mix for Faster Hydration

Wed, 17 Dec 2025 06:00:00 -0500

HydroCelt launches with Citrus Splash and Peachy Twist, offering 600mg of Celt Salt and stomach-friendly electrolytes for smoother, more effective hydration. Formulated without preservatives, additives or artificial ingredients, the mix targets athletes, workers and anyone seeking clean, everyday hydration support.

RXBAR Expands Into Bite-Sized Protein Snacks

Wed, 03 Dec 2025 10:00:00 -0500

RXBAR introduced Protein Energy Bites, a minimally formulated snack designed for consumers seeking small, nutrient-dense options without added sugars. The bites offer 8–10 grams of protein per serving and come in two flavors, rolling out to select retailers now and nationwide in December.

Suja Organic Launches New Line of Multivitamin Wellness Shots

Tue, 25 Nov 2025 05:00:00 -0500

Suja Organic has debuted three new Multivitamin wellness shots—featuring fiber, magnesium or biotin—to simplify on-the-go nutrition. Made with organic superfood ingredients and energizing B-vitamins, the shots are now available in the refrigerated section at Kroger banner stores nationwide.

MUTANT Launches Creatine Bytz Chewable Tablets

Wed, 19 Nov 2025 05:00:00 -0500

Fit Foods’ MUTANT brand is rolling out Creatine Bytz, a portable chewable tablet delivering 5g of creatine monohydrate per serving to support strength, size and recovery. Available in two flavors, the new format offers an easy, on-the-go option for daily supplementation.

Herbalife Expands Liftoff Line With Two New Flavors

Tue, 18 Nov 2025 16:00:00 -0500

Herbalife is broadening its Liftoff portfolio with two new stick-pack flavors designed for on-the-go consumers seeking low-calorie energy and mental focus. The expansion comes as the global energy drink market accelerates and the brand strengthens its functional, science-driven offerings worldwide.