Supplements

GHOST Launches Portable Energy Stick Packs

Wed, 27 May 2026 09:00:00 -0400

GHOST is expanding its energy portfolio with the launch of GHOST Energy Sticks, a portable powder format designed to deliver the same energy and focus benefits as its canned beverages. The launch reflects growing consumer demand for convenient, mix-anywhere functional drink options.

Optimum Nutrition Expands Line With Functional Formats

Tue, 26 May 2026 15:00:00 -0400

Optimum Nutrition introduced new creatine gummies and a 40G ready-to-drink protein shake as demand grows for convenient sports nutrition formats. The launches reflect continued innovation in functional nutrition products designed to support strength, recovery and on-the-go lifestyles.

Mojo Expands Energy Pouch Lineup

Fri, 17 Apr 2026 09:30:00 -0400

Mojo Energy Pouches introduced a Sour Apple variety, expanding its zero-sugar, pouch-based caffeine lineup with a green tea-derived formulation. The format’s portability and mix-and-match flavor potential highlight evolving opportunities for product developers exploring alternative caffeine delivery systems beyond traditional beverages.

VitaCup Debuts Creatine Coffee Stick Packs

Wed, 15 Apr 2026 09:00:00 -0400

VitaCup launched creatine-infused coffee stick packs, delivering a clinically studied dose of creatine alongside vitamins and caffeine in a portable format. The innovation highlights growing opportunities for developers to merge sports nutrition ingredients with everyday beverage routines.

Legendairy Milk Expands Into Sprouts Nationwide

Wed, 08 Apr 2026 09:00:00 -0400

The rollout adds four targeted supplements to Sprouts shelves, including lactation and hormonal support products. For product developers, the move signals growing demand for clinically positioned women’s health solutions in mainstream natural retail.

Jel Sert Launches Pure Kick Alkaline Mix

Tue, 31 Mar 2026 05:00:00 -0400

Jel Sert expands its Pure Kick lineup with alkaline drink sticks designed to enhance everyday hydration. The single-serve mixes raise water pH while offering light flavor and on-the-go convenience.

Sisel Launches Sunburst Recovery Flavor

Wed, 25 Feb 2026 09:00:00 -0500

Sisel International introduced SiselRIPT Sunburst, a pineapple-forward addition to its performance nutrition lineup. The sugar-free formula delivers essential amino acids to support recovery, endurance and muscle maintenance.

Ancient + Brave Rethinks Gut Health Formulation

Tue, 10 Feb 2026 11:00:00 -0500

Ancient + Brave has launched True Biome, a gut health supplement built around prebiotic, postbiotic and amino acid ingredients rather than live cultures. The formulation reflects growing interest in gut barrier support, immune signaling and digestive tolerance, signaling new directions for digestive health innovation.

Dialed Moods Launches Sea Moss, Shilajit Gummies

Fri, 19 Dec 2025 06:00:00 -0500

Dialed Moods has expanded its wellness portfolio with the introduction of sea moss and shilajit gummies. The new products tap into growing consumer interest in functional, plant-based supplements designed to support daily health, energy and mental clarity.

AdvoCare Expands Performance Line With Creatine+

Thu, 18 Dec 2025 06:00:00 -0500

AdvoCare International has introduced Creatine+, a new performance nutrition product formulated for athletes and active consumers. The unflavored creatine monohydrate is designed to support strength, endurance and post-workout recovery while stacking easily with existing supplements.

Celt Salt Debuts HydroCelt, a Clean Electrolyte Mix for Faster Hydration

Wed, 17 Dec 2025 06:00:00 -0500

HydroCelt launches with Citrus Splash and Peachy Twist, offering 600mg of Celt Salt and stomach-friendly electrolytes for smoother, more effective hydration. Formulated without preservatives, additives or artificial ingredients, the mix targets athletes, workers and anyone seeking clean, everyday hydration support.

Tiny Wins Launches Invisible Nutrition Blends for Kids

Tue, 16 Dec 2025 06:00:00 -0500

Tiny Wins debuts science-backed sweet and savory blends that deliver at least half of kids’ daily essential nutrients from real fruits, vegetables and superfoods. Designed to vanish into everyday foods, the formulas offer a stress-free solution for nourishing picky eaters.

Suja Organic Launches New Line of Multivitamin Wellness Shots

Tue, 25 Nov 2025 05:00:00 -0500

Suja Organic has debuted three new Multivitamin wellness shots—featuring fiber, magnesium or biotin—to simplify on-the-go nutrition. Made with organic superfood ingredients and energizing B-vitamins, the shots are now available in the refrigerated section at Kroger banner stores nationwide.

MUTANT Launches Creatine Bytz Chewable Tablets

Wed, 19 Nov 2025 05:00:00 -0500

Fit Foods’ MUTANT brand is rolling out Creatine Bytz, a portable chewable tablet delivering 5g of creatine monohydrate per serving to support strength, size and recovery. Available in two flavors, the new format offers an easy, on-the-go option for daily supplementation.

Dymatize Expands Access to High-Quality Creatine

Tue, 28 Oct 2025 14:00:00 -0400

Dymatize’s latest formulation delivers 5g of Creapure creatine per serving, designed to fuel muscle growth and high-intensity training. Priced for value and Informed Choice-certified, the product meets growing demand for trusted, performance-driven nutrition.

Garden of Life Debuts Sprouted Barley Protein

Tue, 21 Oct 2025 10:00:00 -0400

Garden of Life expands its protein portfolio with Sprouted Barley Protein + Probiotics, featuring five simple, plant-based ingredients. The upcycled, Non-GMO formula offers 21g of protein and digestive support with Bacillus coagulans SNZ 1969.

BioAthletic Launches NSF Certified Sports Rehydration Probiotic Powder

Wed, 08 Oct 2025 05:00:00 -0400

Building on Marin Kombucha’s NSF-certified legacy, BioAthletic introduces a clean-label Sports Rehydration Probiotic Powder designed for athletes and wellness-driven consumers. The shelf-stable formula delivers balanced electrolytes, Vitamin D and B-12, and kombucha-derived probiotics for optimized recovery and hydration.

G FUEL Unveils Next-Gen Formula 2.0 for Clean Energy and Peak Performance

Sat, 20 Sep 2025 09:00:00 -0400

G FUEL’s Formula 2.0 is here, featuring a cleaner mix, no chalkiness, steady energy release and a boost in amino acids and antioxidants. The launch also debuts a bold new look that reflects G FUEL’s next-generation performance.

ChildLife Essentials Unveils Sugar-Free Strawberry Lemon Multi-Vitamin Gummies for Kids

Sun, 31 Aug 2025 08:00:00 -0400

ChildLife uses all-natural, non-GMO ingredients with no fillers, artificial colors, sweeteners or flavors, and everything is gluten-free.

Gatorade Expands Hydration Line with Relax Variant and New Performance Bottles

Wed, 27 Aug 2025 08:00:00 -0400

Available in Raspberry Lemon flavor, Gatorade Hydration Booster Relax is an electrolyte drink mix crafted with L-Theanine and magnesium to help consumers relax and unwind.

Ozzi Debuts Natural Evening Drink for Appetite Control as GLP-1 Alternative

Wed, 30 Jul 2025 04:00:00 -0400

Designed as a GLP-1 alternative, the product offers a non-prescription option for adults seeking to manage stress-related snacking, particularly in the hours after work.

Trace Launches ConcenTrace Daily Mineral Powder for Whole-Body Wellness

Wed, 09 Jul 2025 09:00:00 -0400

Available in three flavors: Blue Raspberry, Blue Hawaiian and Blue Açaí, this drink mix combines Trace's full-spectrum mineral complex with antioxidant-rich blue spirulina, transforming daily remineralization into a flavorful, all-natural wellness ritual.

PureBulk Unveils Tasty Clear Electrolytes for Clean, Effective Hydration

Wed, 09 Jul 2025 07:00:00 -0400

his high-potency electrolyte mix is formulated to meet the needs of ketogenic dieters, athletes, and consumers seeking effective hydration with optimal absorption.

Life Time Adds Bold New Flavors to LTH Hydrate Line During National Hydration Month

Sat, 28 Jun 2025 09:00:00 -0400

Many things contribute to dehydration including exercise, stress, caffeine and alcohol use. This leads to poor digestion, headaches, slower workout recovery, reduced strength, increased cravings, muscle cramps and fatigue.

Vitera Premium Daily Sachet Supplement

Sun, 22 Jun 2025 09:00:00 -0400

Vitera features two science-backed ingredients: Benicaros, a clinically validated precision prebiotic from NutriLeads BV, and Tetraselmis chuii, a nutrient-dense microalgae with extraordinary antioxidant properties.

DripDrop Hydration Zero Sugar Variety Pack

Sat, 31 May 2025 09:00:00 -0400

The new offering includes two fan favorite flavors—Lemon Lime and Watermelon—formulated to deliver fast, effective hydration without the sugar.

Cymbiotika Liquid Colostrum for Immune and Gut Health

Sun, 18 May 2025 09:00:00 -0400

Colostrum, sometimes referred to as "nature's first food," is a nutrient-dense substance produced by mammals shortly after giving birth. Packed with essential vitamins, antibodies, and immune-boosting compounds, it plays a crucial role in supporting overall health.

Big Bold Health HTB Immune Energy Chews

Sat, 17 May 2025 09:00:00 -0400

Big Bold Health has launched HTB Immune Energy Chews for a daily dose of organic sprouted Himalayan Tartary Buckwheat (HTB) and essential nutrients such as zinc, magnesium, vitamin C, vitamin D, as well as cocoa.

Orgain Enters Creatine Market with Clean, Mind-Body Focused Launch

Sun, 11 May 2025 09:00:00 -0400

Orgain’s formulation supports both physical performance and brain health—making it a versatile option for a broad range of active consumers.

Tranont Clear All-Day Protein Supplement for Women

Sun, 13 Apr 2025 09:00:00 -0400

Available in two varieties—Clear (without caffeine) and Clear+ (with natural caffeine)—this protein-packed refresher is formulated for health and fitness enthusiasts, Keto followers and those looking for a convenient way to meet daily protein goals.