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Home » Topics » Cannabis Business » Cannabis Demographics

Cannabis Demographics
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Demographic insights into today's legal cannabis consumer.

ARTICLES

IRI BDSA logos

A Look at Cannabis Consumers and Changing Perceptions

Jessica Lukas of BDSA, Carl Edstrom of IRI presented research during Cannabis Products Exchange, held virtually July 30-31.
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Alyse Thompson
September 22, 2020
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Jessica Lukas, senior VP of commercial development, BDSA, and Carl Edstrom, senior VP and principal, Survey Solutions, IRI, presented research on sales of cannabis products, consumer demographics, consumption occasions and the impact of COVID-19 during Cannabis Products Exchange, held virtually July 30-31.


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Cannabis Branded Packaging
CANNABIS PRODUCTS | JUNE 2020

Taking a Look at Today's Cannabis Consumer

Distinct consumer populations are emerging, illustrating diverse future directions for the industry.
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Douglas J. Peckenpaugh
June 23, 2020
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In the wake of progressively expanding legislation opening legal cannabis markets across the U.S., we've discovered that today's cannabis consumer comes from all walks of life, and product branding can take myriad viable forms.
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86% of Consumers Know of CBD, Survey Finds

New Frontier Data, Square partner on CBD consumer research series.
May 22, 2020
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New Frontier Data, in partnership with payment innovator Square, has released the first volume of its newest CBD series, “U.S. CBD Consumer Report: Archetypes and Preferences.”


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Food and Beverage Industry Trends

Study Shows American Adults are Consuming Cannabis Products to Reduce Use of Prescription Medications

According to Radius Global Market Research, more than 44 million adults (57%) aged 55 and older used cannabis for pain management in 2018
June 5, 2019
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The overarching finding in the report shows that American adults are increasingly consuming Cannabis/Hemp products for medical reasons.
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Cannabis-Infused Edibles

IRI Releases Findings of New Cannabis Attitude, Usage Study

Insights measure key motivators for legal adult marijuana and CBD use, opportunities for CBG industry
March 15, 2019
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The study, conducted in collaboration with MFour, a leader in mobile market research, surveyed recent purchasers of cannabis products to drive purchase-based insights
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Nielsen_Logo_900

Nielsen Enters Cannabis Measurement in the US

Data and analytics service provider forms alliance with Headset to deliver cannabis insights to CPG manufacturers
March 13, 2019
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This relationship will bring unprecedented visibility into market-leading trends, highlighting segments, brands and products that are resonating with consumers in the legal cannabis market.
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Eaze_900

California Cannabis Trends

Eaze Releases 2018 Data Report Showing an Upward Trend Among Females, Baby Boomers for Wellness
January 25, 2019
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This latest report in the Eaze Insights series reveals that the cannabis customer base is growing and diversifying, demonstrating a rise in popularity across all adult groups.
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Food and Beverage Industry Trends

Gauging Consumer Interest in Cannabis Foods & Beverages

Culinary Visions Study identifies consumer interest in food and beverage items with cannabis ingredients
January 16, 2019
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Half of those surveyed said they would feel more comfortable buying cannabis-infused products if they had the opportunity to speak with a knowledgeable sales representative.
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FederColorBlock_900

Major Food Industry Trends: Plant Proteins & Cannabis

The food and beverage industry is on the verge of two big shifts that promise to shake the world of food making
David feder 200x200
David Feder , RDN
September 12, 2018
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Speaking at the IFT Legalized Cannabis & Hemp Edibles session, Linda Gilbert, managing director of consumer insights for BDS Analytics, branded legalized cannabis a “game changer for the food and beverage industry,” noting that legalized cannabis is one of the fastest growing industries.
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