Cannabis Demographics
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Demographic insights into today's legal cannabis consumer.

ARTICLES

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A Look at Cannabis Consumers and Changing Perceptions

Jessica Lukas of BDSA, Carl Edstrom of IRI presented research during Cannabis Products Exchange, held virtually July 30-31.
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Alyse Thompson
September 22, 2020
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Jessica Lukas, senior VP of commercial development, BDSA, and Carl Edstrom, senior VP and principal, Survey Solutions, IRI, presented research on sales of cannabis products, consumer demographics, consumption occasions and the impact of COVID-19 during Cannabis Products Exchange, held virtually July 30-31.


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CANNABIS PRODUCTS | JUNE 2020

Taking a Look at Today's Cannabis Consumer

Distinct consumer populations are emerging, illustrating diverse future directions for the industry.
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Douglas J. Peckenpaugh
June 23, 2020
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In the wake of progressively expanding legislation opening legal cannabis markets across the U.S., we've discovered that today's cannabis consumer comes from all walks of life, and product branding can take myriad viable forms.
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86% of Consumers Know of CBD, Survey Finds

New Frontier Data, Square partner on CBD consumer research series.
May 22, 2020
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New Frontier Data, in partnership with payment innovator Square, has released the first volume of its newest CBD series, “U.S. CBD Consumer Report: Archetypes and Preferences.”


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Nielsen Enters Cannabis Measurement in the US

Data and analytics service provider forms alliance with Headset to deliver cannabis insights to CPG manufacturers
March 13, 2019
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This relationship will bring unprecedented visibility into market-leading trends, highlighting segments, brands and products that are resonating with consumers in the legal cannabis market.
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California Cannabis Trends

Eaze Releases 2018 Data Report Showing an Upward Trend Among Females, Baby Boomers for Wellness
January 25, 2019
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This latest report in the Eaze Insights series reveals that the cannabis customer base is growing and diversifying, demonstrating a rise in popularity across all adult groups.
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Major Food Industry Trends: Plant Proteins & Cannabis

The food and beverage industry is on the verge of two big shifts that promise to shake the world of food making
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David Feder , RDN
September 12, 2018
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Speaking at the IFT Legalized Cannabis & Hemp Edibles session, Linda Gilbert, managing director of consumer insights for BDS Analytics, branded legalized cannabis a “game changer for the food and beverage industry,” noting that legalized cannabis is one of the fastest growing industries.
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