Mars Wrigley has taken legal action in both the United States and Canada to send the illicit cannabis market a signal to stop illegally using the company's brands and products.

Beta Analytic, which provides bio-based content testing for a variety of industries, suggests a new possibility for hemp and CBD manufacturers. They could turn to carbon-14 analysis to authenticate the “naturalness” of their products.

Labeling legislation is a moving target in the fast-emerging cannabis-infused food and beverage industry. An absence of federal regulation amidst a patchwork of state-based labeling rules only compounds the complexity. 

The Consumer Brands Association has launched the Coalition for Smart CBD Regulation, a cross-industry group committed to protecting consumer safety and advocating for necessary resources and uniform federal policies around cannabidiol (CBD).