What Can Be Carried Over from Traditional CPG to Cannabis?
Cannabis foods and beverages comprise a unique and growing category, with significant room for brand maturation. Join Tom to learn about strong branding examples from other categories, participate in an open discussion, and share your stories.
- What can be learned from traditional CPG brands and products?
- What are the similarities, and what are the differences?
- What happens when state cannabis labeling and product regulations overlap and/or merge with those expected from FDA and USDA, and even state environmental regulations like those related to the California Air Resource Board (CARB)?
Tom Newmaster, Partner,FORCEpkg