The old saying is that when life gives you lemons—you make lemonade. Yet here’s a case where a world leading cooperative, Ocean Spray Cranberries, is seemingly now making everything—from just a single berry. In mid-2019, Ocean Spray hired 18-year CPG innovation and marketing veteran Rizal Hamdallah as Chief Global Innovation Officer.
Come hear Hamdallah talk about changing the “innovational” culture at Ocean Spray with three new directions. They include (1) revamping organic new product development, (2) creating new in-house innovation platforms (a Lighthouse innovation incubator and Cranberry Chef Collective); and (3) establishing new external, best-in-class partnerships with firms such as Plug and Play, an innovation accelerator in Sunnyvale, Calif.