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With the official launch of recreational sales in Canada and in several U.S. states—and now Mexico is poised to pass national recreational cannabis legislation—the excitement around the legalization of cannabis is sweeping across North America.
Our firm, Shikatani Lacroix Design, is fortunate to be at the forefront of this movement, having worked with Organigram, one of the leading providers of medical cannabis in Canada, and most recently with the launch of mihi Cannabis, a new retailer of cannabis products. Helping to brand something that has traditionally been legally available by prescription only has provided some opportunities to explore a consumer-facing branding program.