The legalization of cannabis has led to the creation of more than 25,000 cannabis businesses in North America, marketing and selling cannabis products. With such a wide range of companies, ensuring the brand is clearly differentiated and provides a unique value proposition is paramount

To continue to better serve the market for legal cannabis edibles and beverages, Cannabis Products is expanding its market presence.

There are state and FDA laws, child-resistant provisions, as well as THC and CBD ingredient disclosures. Labeling laws are the biggest hurdles—particularly since they are different in every state and are periodically updated.

The challenges of developing a legal cannabis beverage didn't stop Keith Villa, Ph.D., co-founder, CERIA Brewing, Arvada, CO, as he set out to create the state's first THC-infused beer.

The Farm Bill's recent passing gives a green light for products to include hemp extracts. The legalization of hemp couldn’t come at a better time, as functional beverages—especially those deriving their benefits from plant sources—are rising in popularity.

Research has shown that these cannabinoids can relieve symptoms of pain and insomnia, and might be particularly helpful for cancer patients. But the terpenes in cannabis also factor into formulations—and in more ways than one.

CBD holds massive potential across every area of food and beverages. According to The Brightfield Group, the U.S. hemp-derived CBD market could hit $22 billion by 2022.

CBD products are being used to treat medical conditions such as chronic pain and migraines, but they are also being used in the recreational market in applications for items such as CBD beverages.